{"id":1945,"date":"2022-03-30T09:00:00","date_gmt":"2022-03-30T09:00:00","guid":{"rendered":"https:\/\/fr.venngage.com\/blog\/?p=1945"},"modified":"2022-03-10T11:59:57","modified_gmt":"2022-03-10T11:59:57","slug":"styles-de-logos","status":"publish","type":"post","link":"https:\/\/fr.venngage.com\/blog\/styles-de-logos\/","title":{"rendered":"Quels sont les styles de logos auxquels les consommateurs font le plus confiance ? [\u00c9tude et infographie]"},"content":{"rendered":"<p><a href=\"https:\/\/bit.ly\/37w41oj\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32541 size-full lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-1.jpg\" alt=\"What Logo Styles Do Consumers Trust\" width=\"1200\" height=\"670\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-1.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32541 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-1.jpg\" alt=\"What Logo Styles Do Consumers Trust\" width=\"1200\" height=\"670\"><\/noscript><\/a><br \/>\n<span style=\"font-weight: 400;\">Lorsqu&#8217;il s&#8217;agit de concevoir un <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/creation-logos-marque\/\"><span style=\"font-weight: 400;\">logo<\/span><\/a><span style=\"font-weight: 400;\">, les entreprises ont un choix difficile \u00e0 faire. Doivent-elles suivre les tendances du style de logo dans leur secteur ? Ou doivent-elles s&#8217;efforcer de se d\u00e9marquer ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pendant des d\u00e9cennies, les styles de logos ont suivi les grandes tendances bas\u00e9es sur les \u00e9tudes de march\u00e9. Les chercheurs ont pos\u00e9 les questions suivantes : Quels types de visuels les femmes \u00e2g\u00e9es de 18 \u00e0 25 ans trouvent-elles les plus attrayants ? Quels sch\u00e9mas de couleurs plaisent le plus aux hommes vivant sur la c\u00f4te ouest ? En outre, quels sont les facteurs qui contribuent \u00e0 l&#8217;attrait de certains designs par rapport \u00e0 d&#8217;autres ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Chez Venngage, nous aimons creuser la psychologie du design, de la <\/span><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\"><span style=\"font-weight: 400;\">signification des couleurs <\/span><\/a><span style=\"font-weight: 400;\">\u00e0 la <\/span><a href=\"https:\/\/venngage.com\/blog\/font-psychology\/\"><span style=\"font-weight: 400;\">psychologie des polices<\/span><\/a><span style=\"font-weight: 400;\">, en passant par la <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/images-des-facebook\"><span style=\"font-weight: 400;\">conception des publicit\u00e9s Facebook<\/span><\/a><span style=\"font-weight: 400;\">. <\/span><b>Nous nous sommes donc associ\u00e9s \u00e0 <\/b><a href=\"https:\/\/www.surveymonkey.com\/\"><b>SurveyMonkey <\/b><\/a><b>pour d\u00e9couvrir quels styles de logos les consommateurs trouvent les plus dignes de confiance.<\/b><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates?preview=fa2b6d3d-8254-4c2d-ad1b-ca1d5986d73a\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32604 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Infographic-Template-1.png\" alt=\"What Logo Styles Do Consumers Trust Infographic Template\" width=\"2550\" height=\"12500\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Infographic-Template-1.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32604\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Infographic-Template-1.png\" alt=\"What Logo Styles Do Consumers Trust Infographic Template\" width=\"2550\" height=\"12500\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates?preview=fa2b6d3d-8254-4c2d-ad1b-ca1d5986d73a\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE D&#8217;INFOGRAPHIE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><b>Nous avons cherch\u00e9 \u00e0 r\u00e9pondre \u00e0 quelques questions sp\u00e9cifiques :<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les hommes et les femmes pr\u00e9f\u00e8rent-ils des styles de logos diff\u00e9rents ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les personnes de diff\u00e9rents groupes d&#8217;\u00e2ge pr\u00e9f\u00e8rent-elles des styles de logos diff\u00e9rents ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Les personnes de diff\u00e9rentes r\u00e9gions pr\u00e9f\u00e8rent-elles des styles de logos diff\u00e9rents ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Certains styles de logos sont-ils plus dignes de confiance que d&#8217;autres ?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dans quelle mesure ces facteurs d\u00e9mographiques ont-ils vraiment de l&#8217;importance lorsqu&#8217;il s&#8217;agit de choisir un style de logo ?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Voici comment nous avons cherch\u00e9 des r\u00e9ponses.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>M\u00e9thodologie<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">SurveyMonkey et Venngage ont interrog\u00e9 plus de 1 000 adultes \u00e2g\u00e9s de 18 ans et plus vivant aux \u00c9tats-Unis. Les personnes interrog\u00e9es dans le cadre de ces sondages ont \u00e9t\u00e9 s\u00e9lectionn\u00e9es \u00e0 partir de <\/span><a href=\"https:\/\/www.surveymonkey.com\/mp\/audience\/\"><span style=\"font-weight: 400;\">SurveyMonkey Audience<\/span><\/a><span style=\"font-weight: 400;\">, le panel de sondage en ligne de SurveyMonkey. Les r\u00e9ponses ont \u00e9t\u00e9 \u00e9quilibr\u00e9es en termes d&#8217;\u00e2ge et de sexe afin de garantir des r\u00e9ponses repr\u00e9sentatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;enqu\u00eate a montr\u00e9 aux r\u00e9pondants une s\u00e9rie de logos d&#8217;entreprises imaginaires dans six secteurs diff\u00e9rents : vente au d\u00e9tail de bijoux, \u00e9ducation, services financiers, cabinets d&#8217;avocats, informations\/m\u00e9dias et technologie. Six variations de chaque logo ont \u00e9t\u00e9 pr\u00e9sent\u00e9es :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><b>Style de logo horizontal<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\/technology-business-logo-4cd8edbc-2a0f-47cd-9c1a-abf72fdfedca\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32544 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles-1.png\" alt=\"Horizontal Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles-1.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32544\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles-1.png\" alt=\"Horizontal Tech Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos\/technology-business-logo-4cd8edbc-2a0f-47cd-9c1a-abf72fdfedca\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><b>Style rempli Style logo<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32545 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Tech-Logo-Styles.png\" alt=\"Modern Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Tech-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32545\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Tech-Logo-Styles.png\" alt=\"Modern Tech Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<h3><b>Style de logo \u00e0 dominante texte<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=f33d8651-f85c-46c4-8f84-b571f739d11a\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32543 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles.png\" alt=\"Horizontal Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32543\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles.png\" alt=\"Horizontal Tech Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=f33d8651-f85c-46c4-8f84-b571f739d11a\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><b>Style du logo de l&#8217;Outline<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32546 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Tech-Logo-Styles.png\" alt=\"Simple Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Tech-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32546\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Tech-Logo-Styles.png\" alt=\"Simple Tech Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<h3><b>Ic\u00f4ne dominante du style de logo<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32547 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Tech-Icon-Logo-Styles-.png\" alt=\"Simple Tech Icon Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Tech-Icon-Logo-Styles-.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32547\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Tech-Icon-Logo-Styles-.png\" alt=\"Simple Tech Icon Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<h3><b>Ic\u00f4ne seulement Style de logo<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32548 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Tech-Logo-Styles.png\" alt=\"Simple Circle Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Tech-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32548\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Tech-Logo-Styles.png\" alt=\"Simple Circle Tech Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les personnes interrog\u00e9es ont \u00e9t\u00e9 invit\u00e9es \u00e0 \u00e9valuer le degr\u00e9 de confiance qu&#8217;elles accordaient \u00e0 chaque style de logo, de &#8220;beaucoup&#8221; \u00e0 &#8220;pas du tout&#8221;. Il leur a \u00e9galement \u00e9t\u00e9 demand\u00e9 de choisir dans une liste un mot descriptif pour chaque style de logo. Les mots descriptifs allaient de &#8220;Digne de confiance&#8221; \u00e0 &#8220;Innovant&#8221; en passant par &#8220;Ennuyeux&#8221;.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">On leur a \u00e9galement demand\u00e9 de regarder une s\u00e9rie du m\u00eame logo dans diff\u00e9rentes combinaisons de couleurs et de choisir leur pr\u00e9f\u00e9r\u00e9.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32549 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Colorful-Tech-Logo-Styles.jpg\" alt=\"Modern Colorful Tech Logo Styles\" width=\"800\" height=\"901\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Colorful-Tech-Logo-Styles.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32549\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Colorful-Tech-Logo-Styles.jpg\" alt=\"Modern Colorful Tech Logo Styles\" width=\"800\" height=\"901\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Alors, qu&#8217;avons-nous trouv\u00e9 ?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Lorsqu&#8217;il s&#8217;agit de la confiance des consommateurs, un logo ne peut pas tout faire.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ok, cela peut sembler \u00e9vident. Mais ce point m\u00e9rite d&#8217;\u00eatre soulign\u00e9, car beaucoup de temps et de ressources peuvent \u00eatre consacr\u00e9s \u00e0 tester diff\u00e9rentes conceptions de logo, sans grand impact.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Nos donn\u00e9es ont montr\u00e9 que la perception de la fiabilit\u00e9 d&#8217;une <\/span><a href=\"https:\/\/venngage.com\/design-dictionary\/branding-definition\/\"><span style=\"font-weight: 400;\">marque <\/span><\/a><span style=\"font-weight: 400;\">a probablement plus \u00e0 voir avec la confiance que les gens accordent \u00e0 un secteur sp\u00e9cifique qu&#8217;avec la conception du logo.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les logos les plus fiables sont ceux de l&#8217;\u00e9ducation et des services financiers. \u00c0 l&#8217;autre bout du spectre, les logos des cabinets d&#8217;avocats, des m\u00e9dias et des technologies sont consid\u00e9r\u00e9s comme les moins fiables.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Bien que nous ne puissions pas tirer de conclusions concr\u00e8tes, nous avons \u00e9mis l&#8217;hypoth\u00e8se que les gens sont peut-\u00eatre plus enclins \u00e0 faire confiance \u00e0 une marque d&#8217;\u00e9ducation (recherche, expertise, etc.) lorsqu&#8217;ils la voient, par rapport \u00e0 une marque de m\u00e9dia (partialit\u00e9, consum\u00e9risme, etc.).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><b>Les consommateurs veulent que les marques soient franches<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Pour les marques de cabinets d&#8217;avocats, d&#8217;informations\/m\u00e9dias et de technologies, le style de logo le moins fiable est celui des ic\u00f4nes uniquement. De m\u00eame, le style de logo le moins fiable pour la marque de bijoux de d\u00e9tail \u00e9tait l&#8217;ic\u00f4ne dominante. Par ailleurs, les styles de logos les plus fiables pour ces secteurs \u00e9taient le style rempli (cabinet d&#8217;avocats et actualit\u00e9s\/m\u00e9dias) et le style \u00e0 dominante textuelle (technologie).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela indique que les gens peuvent \u00eatre plus enclins \u00e0 faire confiance \u00e0 des industries typiquement &#8220;moins fiables&#8221; si elles sont claires sur leur identit\u00e9 et leurs activit\u00e9s.<\/span><\/p>\n<p><b>Lisez notre guide : <\/b><a href=\"https:\/\/fr.venngage.com\/blog\/guide-identite-marque\/\"><b>Comment cr\u00e9er un guide stylistique de la marque comme ces entreprises technologiques de pointe&nbsp;<\/b><\/a><\/p>\n<h2><b>Les hommes et les femmes pr\u00e9f\u00e8rent-ils des styles de logos diff\u00e9rents ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En g\u00e9n\u00e9ral, les hommes et les femmes pr\u00e9f\u00e8rent les m\u00eames styles de logos.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il convient de noter que les marques ayant particip\u00e9 \u00e0 l&#8217;enqu\u00eate \u00e9taient des marques non sexistes. Les r\u00e9sultats pourraient \u00eatre diff\u00e9rents si nous testions des marques commercialis\u00e9es en fonction d&#8217;un sexe sp\u00e9cifique (comme les produits de beaut\u00e9), o\u00f9 les gens s&#8217;attendent \u00e0 ce que les choix de conception indiquent un produit f\u00e9minin ou masculin.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Des groupes d&#8217;\u00e2ge diff\u00e9rents font-ils confiance \u00e0 des styles de logos diff\u00e9rents ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les diff\u00e9rents groupes d&#8217;\u00e2ge pr\u00e9f\u00e8rent les m\u00eames styles de logos, \u00e0 l&#8217;exception des services financiers et des m\u00e9dias d&#8217;information.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32552 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Minimal-Bank-Logo-Styles.png\" alt=\"Modern Minimal Bank Logo Styles\" width=\"800\" height=\"415\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Minimal-Bank-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32552\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Minimal-Bank-Logo-Styles.png\" alt=\"Modern Minimal Bank Logo Styles\" width=\"800\" height=\"415\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Pour les logos d&#8217;actualit\u00e9s\/m\u00e9dias, les consommateurs de 60 ans et moins pr\u00e9f\u00e8rent le style de logo horizontal. Les consommateurs de 60 ans et plus pr\u00e9f\u00e8rent les logos remplis.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32553 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Fox-CNN-Comparison-Logo-Styles-1.jpg\" alt=\"Fox CNN Comparison Logo Styles\" width=\"800\" height=\"400\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Fox-CNN-Comparison-Logo-Styles-1.jpg\"><\/p>\n<p><span style=\"font-weight: 400;\">Le style et la palette de couleurs du logo rempli ressemblent quelque peu aux cha\u00eenes d&#8217;information am\u00e9ricaines populaires qui ont tendance \u00e0 avoir un public plus \u00e2g\u00e9, comme CNN (\u00e2ge m\u00e9dian de 60 ans) et Fox News (\u00e2ge m\u00e9dian de 65 ans) (<\/span><a href=\"https:\/\/www.adweek.com\/tvnewser\/heres-the-median-age-of-the-typical-cable-news-viewer\/355379\"><span style=\"font-weight: 400;\">source<\/span><\/a><span style=\"font-weight: 400;\">).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela pourrait signifier que les t\u00e9l\u00e9spectateurs de diff\u00e9rents groupes d&#8217;\u00e2ge gravitent vers des logos d&#8217;information qui ressemblent \u00e0 ceux auxquels ils font d\u00e9j\u00e0 confiance. En fin de compte, nous n&#8217;avons pas pu \u00e9tablir de corr\u00e9lations concr\u00e8tes.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Quelles sont les couleurs de logo que les gens pr\u00e9f\u00e8rent ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Lorsqu&#8217;il s&#8217;agit de choisir un sch\u00e9ma de couleurs pour votre logo, commencez par examiner les sch\u00e9mas de couleurs d&#8217;autres marques dans votre secteur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est vrai qu&#8217;il y avait un biais potentiel dans la partie de l&#8217;enqu\u00eate consacr\u00e9e aux couleurs. On a d&#8217;abord pr\u00e9sent\u00e9 aux consommateurs une s\u00e9rie de logos ayant le m\u00eame sch\u00e9ma de couleurs mais des styles diff\u00e9rents, puis on leur a pr\u00e9sent\u00e9 des variations de couleurs d&#8217;un style.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comme les personnes interrog\u00e9es avaient d\u00e9j\u00e0 vu un logo qu&#8217;elles aimaient et auquel elles faisaient confiance dans une couleur, elles ont pu \u00eatre enclines \u00e0 choisir cette m\u00eame couleur pendant la partie de l&#8217;enqu\u00eate consacr\u00e9e \u00e0 la couleur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, il y a une le\u00e7on potentielle \u00e0 en tirer : les gens peuvent \u00eatre enclins \u00e0 faire confiance aux logos dont les couleurs ressemblent \u00e0 celles d&#8217;autres logos qu&#8217;ils ont vus dans le m\u00eame secteur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Examinons de plus pr\u00e8s les donn\u00e9es relatives au logo de chaque secteur.<\/span><\/p>\n<p><b>Lisez notre guide : <\/b><a href=\"https:\/\/venngage.com\/blog\/how-to-pick-colors\/\"><b>Comment choisir des couleurs pour captiver les lecteurs et communiquer efficacement&nbsp;<\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Styles de logos pour les bijouteries de d\u00e9tail<\/b><\/h2>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=7ebd8036-96ac-4656-9096-8c386b8e0e12\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32555 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Top-Fashion-Jewelry-Logo-Styles-Infographic-1-1.png\" alt=\"Top Fashion Jewelry Logo Styles Infographic\" width=\"1000\" height=\"1392\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Top-Fashion-Jewelry-Logo-Styles-Infographic-1-1.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32555\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Top-Fashion-Jewelry-Logo-Styles-Infographic-1-1.png\" alt=\"Top Fashion Jewelry Logo Styles Infographic\" width=\"1000\" height=\"1392\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=7ebd8036-96ac-4656-9096-8c386b8e0e12\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE TABLEAU<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La bijouterie est l&#8217;un des secteurs de vente au d\u00e9tail les plus anciens qui soient. Lorsque vous pensez \u00e0 une marque de bijoux, il y a de fortes chances que vous imaginiez des polices classiques, un design \u00e9pur\u00e9 et un sens de l&#8217;\u00e9l\u00e9gance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Mais les r\u00e9sultats de notre \u00e9tude sugg\u00e8rent que les consommateurs recherchent peut-\u00eatre autre chose dans leur marque de bijouterie moderne. Le style de logo le plus populaire pour la marque de bijoux de d\u00e9tail \u00e9tait le logo horizontal, avec une ic\u00f4ne de soutien :&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=90659f41-ef70-448b-ac86-e01031b9bfd4\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32556 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Fashion-Jewelry-Logo-Styles-.png\" alt=\"Simple Fashion Jewelry Logo Styles \" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Fashion-Jewelry-Logo-Styles-.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32556\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Fashion-Jewelry-Logo-Styles-.png\" alt=\"Simple Fashion Jewelry Logo Styles \" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=90659f41-ef70-448b-ac86-e01031b9bfd4\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les mots descriptifs les plus populaires que les r\u00e9pondants ont choisis pour ce style de logo sont &#8220;moderne&#8221;, &#8220;amusant&#8221; et &#8220;innovant&#8221;. Ces mots descriptifs peuvent surprendre certains, compte tenu de la longue tradition des marques de bijoux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela pourrait sugg\u00e9rer que les gens recherchent des marques de bijoux qui se d\u00e9marquent des g\u00e9ants. Ils recherchent peut-\u00eatre des marques de bijoux aux valeurs modernes (par exemple, des diamants provenant de sources \u00e9thiques).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemple de soci\u00e9t\u00e9 de bijoux utilisant un branding similaire pour leur logo est <\/span><a href=\"https:\/\/mejuri.com\/\"><span style=\"font-weight: 400;\">Mejuri<\/span><\/a><span style=\"font-weight: 400;\">, la populaire soci\u00e9t\u00e9 de bijoux minimalistes qui prend actuellement Instagram d&#8217;assaut. Leur logo utilise \u00e9galement une police \u00e9l\u00e9gante et arrondie avec un symbole simple sur le c\u00f4t\u00e9 :&nbsp;<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32557 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Mejuri-Modern-Jewelry-Logo-Styles.png\" alt=\"Mejuri Modern Jewelry Logo Styles\" width=\"256\" height=\"256\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Mejuri-Modern-Jewelry-Logo-Styles.png\"><\/p>\n<p><span style=\"font-weight: 400;\">Le sch\u00e9ma de couleurs le plus populaire pour le logo de la bijouterie \u00e9tait le gris et le violet.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\/twinkle-jewelry-creative-logo-ce06054d-04fc-4b0e-82a8-f7ccfd50d59b\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32558 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Luxury-Jewelry-Logo-Styles.png\" alt=\"Simple Luxury Jewelry Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Luxury-Jewelry-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32558\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Luxury-Jewelry-Logo-Styles.png\" alt=\"Simple Luxury Jewelry Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos\/twinkle-jewelry-creative-logo-ce06054d-04fc-4b0e-82a8-f7ccfd50d59b\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Styles de logos pour l&#8217;\u00e9ducation<\/b><\/h2>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=0b4647c9-aac4-43a8-921c-c11e452d9f99\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32560 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Education-Logos-Styles-.png\" alt=\"Education Logos Styles Infographic\" width=\"1000\" height=\"1392\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Education-Logos-Styles-.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32560\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Education-Logos-Styles-.png\" alt=\"Education Logos Styles Infographic\" width=\"1000\" height=\"1392\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=0b4647c9-aac4-43a8-921c-c11e452d9f99\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE TABLEAU<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans l&#8217;ensemble, un plus grand nombre de r\u00e9pondants semblent faire confiance aux logos de l&#8217;\u00e9ducation par rapport aux autres industries.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le logo le plus digne de confiance \u00e9tait le style ic\u00f4ne dominant. Les mots descriptifs les plus populaires pour ce logo \u00e9taient &#8220;bien inform\u00e9&#8221;, &#8220;professionnel&#8221; et &#8220;utile&#8221;.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\/nonprofit-discovery-creative-logo-9495fc66-9e07-46c3-bff7-29b1a3559c79\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32561 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Education-Icon-Logo-Styles.jpg\" alt=\"Simple Education Icon Logo Styles\" width=\"450\" height=\"375\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Education-Icon-Logo-Styles.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32561\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Education-Icon-Logo-Styles.jpg\" alt=\"Simple Education Icon Logo Styles\" width=\"450\" height=\"375\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos\/nonprofit-discovery-creative-logo-9495fc66-9e07-46c3-bff7-29b1a3559c79\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le symbole du livre rappelle certainement d&#8217;autres marques d&#8217;\u00e9ducation, comme <\/span><a href=\"http:\/\/www.scholastic.com\/\"><span style=\"font-weight: 400;\">Scholastic <\/span><\/a><span style=\"font-weight: 400;\">:<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32562 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Red-Scholastic-Education-Logo-Style-.png\" alt=\"Red Scholastic Education Logo Style \" width=\"400\" height=\"251\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Red-Scholastic-Education-Logo-Style-.png\"><\/p>\n<p><span style=\"font-weight: 400;\">Cela pourrait indiquer que les r\u00e9pondants associent le logo \u00e0 des marques qui leur \u00e9taient famili\u00e8res en tant qu&#8217;\u00e9tudiants, ce qui pourrait contribuer \u00e0 sa fiabilit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En revanche, le logo le moins fiable \u00e9tait le style rempli :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32563 size-full lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Black-School-Logo-Styles.jpg\" alt=\"Simple Black School Logo Styles\" width=\"450\" height=\"375\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Black-School-Logo-Styles.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32563 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Black-School-Logo-Styles.jpg\" alt=\"Simple Black School Logo Styles\" width=\"450\" height=\"375\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Cela dit, la diff\u00e9rence est relativement faible (45 % contre 32 %). Cela indique que, m\u00eame si le style dominant de l&#8217;ic\u00f4ne est plus convaincant, le style de l&#8217;ic\u00f4ne remplie peut encore fonctionner.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La combinaison de couleurs la plus populaire pour les logos de l&#8217;\u00e9ducation \u00e9tait le noir et le bleu. De nombreux logos d&#8217;universit\u00e9s utilisent le noir et le bleu, ce qui pourrait peut-\u00eatre influencer les pr\u00e9f\u00e9rences des consommateurs.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=e915a39b-629e-4ed0-a17f-93ff7a92b6d8\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32564 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Font-School-Logo-Styles.png\" alt=\"Modern Font School Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Font-School-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32564\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-Font-School-Logo-Styles.png\" alt=\"Modern Font School Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=e915a39b-629e-4ed0-a17f-93ff7a92b6d8\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Styles de logos pour les services financiers<\/b><\/h2>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=30324f58-67f6-44db-8380-657af0662c91\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32565 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Financial-Services-Logo-Styles-Infographic.png\" alt=\"Financial Services Logo Styles Infographic\" width=\"1000\" height=\"1392\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Financial-Services-Logo-Styles-Infographic.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32565\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Financial-Services-Logo-Styles-Infographic.png\" alt=\"Financial Services Logo Styles Infographic\" width=\"1000\" height=\"1392\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=30324f58-67f6-44db-8380-657af0662c91\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE TABLEAU<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le logo le plus appr\u00e9ci\u00e9 dans le secteur des services financiers \u00e9tait le style contour. Cela dit, les votes ont \u00e9t\u00e9 r\u00e9partis de mani\u00e8re assez \u00e9gale entre les diff\u00e9rents styles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans l&#8217;ensemble, le style de logo le plus appr\u00e9ci\u00e9 est le contour. Cela pourrait \u00eatre d\u00fb au fait qu&#8217;il s&#8217;agit d&#8217;un logo simple que les consommateurs peuvent trouver fiable. Les principaux mots utilis\u00e9s pour d\u00e9crire le logo sont &#8220;moderne&#8221;, &#8220;ennuyeux&#8221; et &#8220;professionnel&#8221; &#8211; des caract\u00e9ristiques que de nombreuses personnes souhaitent probablement voir dans une marque de services financiers.<\/span><\/p>\n<p><a href=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/image31.png\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32566 size-full lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Professional-Logo-Styles.png\" alt=\"Simple Circle Professional Logo Styles\" width=\"450\" height=\"375\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Professional-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32566 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Professional-Logo-Styles.png\" alt=\"Simple Circle Professional Logo Styles\" width=\"450\" height=\"375\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">En revanche, le style de logo le moins appr\u00e9ci\u00e9 est le style horizontal :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32567 size-full lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Minimal-Business-Logo-Styles.jpg\" alt=\"Minimal Business Logo Styles\" width=\"450\" height=\"375\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Minimal-Business-Logo-Styles.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-32567 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Minimal-Business-Logo-Styles.jpg\" alt=\"Minimal Business Logo Styles\" width=\"450\" height=\"375\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Compte tenu de la similitude des deux styles de logos, il est difficile de discerner pourquoi le logo contour est plus populaire que le logo horizontal &#8211; mais c&#8217;est peut-\u00eatre pour cela que l&#8217;\u00e9cart entre les diff\u00e9rents styles de logo est plus faible que dans d&#8217;autres secteurs. Peut-\u00eatre que les gens trouvent le style horizontal un peu trop excitant ? (OK, c&#8217;est peut-\u00eatre un peu exag\u00e9r\u00e9).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les deux logos ressemblent \u00e0 d&#8217;autres marques de services financiers comme MasterCard, State Farm et Citi.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32568 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Bank-Comparison-Logo-Styles-.jpg\" alt=\"Bank Comparison Logo Styles\" width=\"800\" height=\"500\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Bank-Comparison-Logo-Styles-.jpg\"><\/p>\n<p><span style=\"font-weight: 400;\">Comme pour les logos de l&#8217;\u00e9ducation, les gens peuvent \u00eatre attir\u00e9s par les logos des services financiers qui ressemblent \u00e0 ceux qu&#8217;ils connaissent d\u00e9j\u00e0.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Il est int\u00e9ressant de noter que la couleur de logo la plus populaire pour les services financiers est le vert. Cela s&#8217;explique probablement par le fait que les gens associent le vert \u00e0 l&#8217;argent. \u00c0 l&#8217;inverse, ils ont peut-\u00eatre associ\u00e9 le logo rouge \u00e0 &#8220;\u00eatre dans le rouge&#8221;.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=0d581084-2c42-426c-9a3b-b05419f98b8d\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32569 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Green-Circle-Bank-Logo-Styles.png\" alt=\"Green Circle Bank Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Green-Circle-Bank-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32569\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Green-Circle-Bank-Logo-Styles.png\" alt=\"Green Circle Bank Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=0d581084-2c42-426c-9a3b-b05419f98b8d\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Styles de logos pour les cabinets d&#8217;avocats<\/b><\/h2>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=2ecee7d2-4c0e-4b79-b151-0c104eaefd90\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32570 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Law-Firm-Logo-Styles-Infographic.png\" alt=\"Law Firm Logo Styles Infographic\" width=\"1000\" height=\"1392\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Law-Firm-Logo-Styles-Infographic.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32570\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Law-Firm-Logo-Styles-Infographic.png\" alt=\"Law Firm Logo Styles Infographic\" width=\"1000\" height=\"1392\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=2ecee7d2-4c0e-4b79-b151-0c104eaefd90\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE TABLEAU<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En ce qui concerne les cabinets d&#8217;avocats, l&#8217;\u00e9cart entre les styles de logos les plus fiables et les moins fiables \u00e9tait plus important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le style de logo le plus appr\u00e9ci\u00e9 \u00e9tait rempli (48%). Il est int\u00e9ressant de noter que pratiquement tous les plus grands cabinets d&#8217;avocats des \u00c9tats-Unis utilisent un style de logo simple, compos\u00e9 uniquement de texte. Cela pourrait indiquer que les cabinets d&#8217;avocats ont la possibilit\u00e9 de se d\u00e9marquer en utilisant une simple image dans leur logo.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=6a4ccd67-7390-4c4c-802f-34ba060fc358\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32572 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Professional-Green-Law-Firm-Logo-Styles.png\" alt=\"Professional Green Law Firm Logo Styles`\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Professional-Green-Law-Firm-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32572\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Professional-Green-Law-Firm-Logo-Styles.png\" alt=\"Professional Green Law Firm Logo Styles`\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=6a4ccd67-7390-4c4c-802f-34ba060fc358\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le style de logo le moins appr\u00e9ci\u00e9 est l&#8217;ic\u00f4ne seule (13 %). Cela pourrait \u00eatre d\u00fb au fait que le simple symbole K ne r\u00e9v\u00e8le pas autant de choses sur l&#8217;entreprise que le style rempli.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32573 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Green-Font-Law-Firm-Logo-Styles.png\" alt=\"Simple Green Font Law Firm Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Green-Font-Law-Firm-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32573\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Green-Font-Law-Firm-Logo-Styles.png\" alt=\"Simple Green Font Law Firm Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Le sch\u00e9ma de couleurs le plus populaire pour les logos des cabinets d&#8217;avocats \u00e9tait le bleu et le gris.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32571 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Blue-Professional-Law-Firm-Logo-Styles.png\" alt=\"Blue Professional Law Firm Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Blue-Professional-Law-Firm-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32571\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Blue-Professional-Law-Firm-Logo-Styles.png\" alt=\"Blue Professional Law Firm Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les grands cabinets d&#8217;avocats am\u00e9ricains comme Kirkland &amp; Ellis, DLA Piper, Jones Day et Clifford Chance utilisent des sch\u00e9mas de couleurs, des polices et des compositions similaires.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32607 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Blue-Law-Firm-Logo-Styles-Comparison-1-1.png\" alt=\"Blue Law Firm Logo Styles Comparison\" width=\"800\" height=\"400\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Blue-Law-Firm-Logo-Styles-Comparison-1-1.png\"><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Styles de logos pour les actualit\u00e9s et les m\u00e9dias<\/b><\/h2>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=9c4914eb-a39b-49ea-b6af-96300385c249\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32574 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/NewsMedia-Logo-Styles-Infographic.png\" alt=\"News:Media Logo Styles Infographic\" width=\"1000\" height=\"1392\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/NewsMedia-Logo-Styles-Infographic.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32574\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/NewsMedia-Logo-Styles-Infographic.png\" alt=\"News:Media Logo Styles Infographic\" width=\"1000\" height=\"1392\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=9c4914eb-a39b-49ea-b6af-96300385c249\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE TABLEAU<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comme je l&#8217;ai mentionn\u00e9 pr\u00e9c\u00e9demment, le style de logo le plus populaire pour les actualit\u00e9s\/m\u00e9dias \u00e9tait rempli. C&#8217;est \u00e9galement le style le plus populaire aupr\u00e8s des r\u00e9pondants de plus de 60 ans.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=315722f0-bf61-48ab-a5ba-bf97664b1bf3\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32575 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-News-Logo-Styles.png\" alt=\"Modern News Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-News-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32575\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Modern-News-Logo-Styles.png\" alt=\"Modern News Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/logos?preview=315722f0-bf61-48ab-a5ba-bf97664b1bf3\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE LOGO<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C&#8217;est peut-\u00eatre parce qu&#8217;il ressemble aux logos des cha\u00eenes d&#8217;information populaires :<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32553 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Fox-CNN-Comparison-Logo-Styles-1.jpg\" alt=\"Fox CNN Comparison Logo Styles\" width=\"800\" height=\"400\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Fox-CNN-Comparison-Logo-Styles-1.jpg\"><\/p>\n<p><span style=\"font-weight: 400;\">Le deuxi\u00e8me style de logo le plus populaire pour les actualit\u00e9s\/m\u00e9dias \u00e9tait \u00e0 dominante texte :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32577 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Font-News-Logo-Styles.png\" alt=\"Simple Font News Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Font-News-Logo-Styles.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32577\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Font-News-Logo-Styles.png\" alt=\"Simple Font News Logo Styles\" width=\"450\" height=\"340\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les logos en texte seul sont populaires dans le secteur de l&#8217;information et des m\u00e9dias. Certains des sites d&#8217;information les plus populaires, comme NPR, Wired et le Huffington Post, utilisent un logo de type texte seul avec une ou deux couleurs d&#8217;accentuation. Une fois de plus, les gens sont plus enclins \u00e0 faire confiance aux logos des m\u00e9dias d&#8217;information qui leur rappellent des marques auxquelles ils font d\u00e9j\u00e0 confiance.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32576 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/NewsMedia-Logo-Styles-Comparison.png\" alt=\"News:Media Logo Styles Comparison\" width=\"800\" height=\"350\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/NewsMedia-Logo-Styles-Comparison.png\"><\/p>\n<p><span style=\"font-weight: 400;\">La combinaison de couleurs la plus populaire pour les logos d&#8217;actualit\u00e9s et de m\u00e9dias est le rouge et le noir. Ce n&#8217;est pas surprenant, car de nombreuses marques d&#8217;information et de m\u00e9dias utilisent ces couleurs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>Styles de logos d&#8217;entreprises technologiques<\/b><\/h2>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=a9f5b1d6-0edb-43b5-ad1c-ecf825b0ba1a\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32578 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Technology-Logos-Survey-Results-1.png\" alt=\"Technology-Logos-Survey-Results\" width=\"1000\" height=\"1392\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Technology-Logos-Survey-Results-1.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32578\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Technology-Logos-Survey-Results-1.png\" alt=\"Technology-Logos-Survey-Results\" width=\"1000\" height=\"1392\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/survey-results?preview=a9f5b1d6-0edb-43b5-ad1c-ecf825b0ba1a\"><button class=\"btn-cta\"><b>UTILISER CE MOD\u00c8LE DE TABLEAU<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">L&#8217;industrie technologique est l&#8217;une des plus vari\u00e9es en termes de produits et d&#8217;image de marque. Cela \u00e9tant dit, il est possible d&#8217;identifier certaines <\/span><a href=\"https:\/\/venngage.com\/blog\/graphic-design-trends\/\"><span style=\"font-weight: 400;\">tendances en mati\u00e8re de design<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les couleurs audacieuses et satur\u00e9es ont la cote en ce moment, tout comme les designs centr\u00e9s sur la typographie. Ces tendances se refl\u00e8tent dans les styles de logoss technologiques les plus populaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le style de logo tech le plus appr\u00e9ci\u00e9 est celui \u00e0 dominante textuelle. Les mots les plus populaires pour le d\u00e9crire sont &#8220;moderne&#8221;, &#8220;innovant&#8221; et &#8220;professionnel&#8221;. Il est probable que les gens cherchent \u00e0 ce que les entreprises technologiques soient \u00e0 la pointe des tendances.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32543 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles.png\" alt=\"Horizontal Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Horizontal-Tech-Logo-Styles.png\"><\/p>\n<p><span style=\"font-weight: 400;\">\u00c0 l&#8217;inverse, le style de logo le moins appr\u00e9ci\u00e9 est celui des ic\u00f4nes. Cela pourrait \u00eatre d\u00fb, une fois de plus, au fait que le logo ne donne pas autant d&#8217;indications sur ce que fait l&#8217;entreprise.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32548 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Tech-Logo-Styles.png\" alt=\"Simple Circle Tech Logo Styles\" width=\"450\" height=\"340\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Simple-Circle-Tech-Logo-Styles.png\"><\/p>\n<p><span style=\"font-weight: 400;\">La combinaison de couleurs la plus populaire pour les logos technologiques est le gris et le jaune. Le biais potentiel de la couleur peut s&#8217;appliquer ici, cependant, puisqu&#8217;il s&#8217;agit du premier sch\u00e9ma de couleurs pr\u00e9sent\u00e9 aux r\u00e9pondants.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2><b>L&#8217;essentiel : tout tester<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">En fin de compte, les r\u00e9sultats de notre \u00e9tude ont r\u00e9v\u00e9l\u00e9 une chose : il n&#8217;existe pas de &#8220;meilleure conception de logo&#8221; concluante. Pour savoir ce que votre public cible pr\u00e9f\u00e8re, vous devez tester les supports de votre marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les marques doivent faire un choix : suivent-elles les tendances du logo dans leur secteur ou essaient-elles de se d\u00e9marquer ? Ou bien essaient-elles de se situer quelque part au milieu ?<\/span><\/p>\n<p><a href=\"https:\/\/looka.com\/blog\/importance-of-logos\/\"><span style=\"font-weight: 400;\">Votre logo est important.<\/span><\/a><span style=\"font-weight: 400;\"> Un test de concept minutieux est essentiel pour prendre des d\u00e9cisions \u00e9clair\u00e9es concernant votre image de marque, votre message et votre produit. <\/span><b>SurveyMonkey propose un <\/b><a href=\"https:\/\/www.surveymonkey.com\/mp\/concept-testing-guide\/\"><b>guide <\/b><\/a><b>complet <\/b><a href=\"https:\/\/www.surveymonkey.com\/mp\/concept-testing-guide\/\"><b>sur les tests de concepts <\/b><\/a><b>que vous devriez absolument consulter.<\/b><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32579 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Comparison-Tool.jpg\" alt=\"What Logo Styles Do Consumers Trust Comparison Tool\" width=\"800\" height=\"338\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Comparison-Tool.jpg\"><\/p>\n<p><span style=\"font-weight: 400;\">Nous avons \u00e9galement un <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/strategie-de-croissance\/\"><span style=\"font-weight: 400;\">guide de strat\u00e9gie de croissance <\/span><\/a><span style=\"font-weight: 400;\">pour vous aider \u00e0 fixer efficacement des objectifs et \u00e0 suivre les r\u00e9sultats. Ce guide comprend des mod\u00e8les utiles que nous utilisons nous-m\u00eames chez Venngage pour planifier et \u00e9valuer les tests.<\/span><\/p>\n<p><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32580 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Marketing-Sprint-Template.jpg\" alt=\"Marketing Sprint Template\" width=\"800\" height=\"438\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/Marketing-Sprint-Template.jpg\"><\/p>\n<h3><b>Commencez par un mod\u00e8le de logo<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Si vous \u00eates une petite entreprise qui essaie de se faire conna\u00eetre, il peut \u00eatre co\u00fbteux de faire appel \u00e0 un concepteur de logo&#8230; surtout si vous en \u00eates encore au stade des essais.<\/span><\/p>\n<p><b>C&#8217;est pourquoi il peut \u00eatre utile d&#8217;utiliser un <\/b><a href=\"https:\/\/fr.venngage.com\/features\/createur-de-logo\"><b>cr\u00e9ateur de logo <\/b><\/a><b>avec des mod\u00e8les que vous pouvez personnaliser.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Commencez par choisir un <\/span><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><span style=\"font-weight: 400;\">mod\u00e8le de logo <\/span><\/a><span style=\"font-weight: 400;\">avec la composition que vous recherchez.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32581 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot1.jpg\" alt=\"What Logo Styles Do Consumers Trust Screenshot1\" width=\"800\" height=\"509\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot1.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32581\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot1.jpg\" alt=\"What Logo Styles Do Consumers Trust Screenshot1\" width=\"800\" height=\"509\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ensuite, remplacez l&#8217;ic\u00f4ne par une autre qui correspond \u00e0 votre activit\u00e9.&nbsp;<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32582 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot3.png\" alt=\"What Logo Styles Do Consumers Trust Screenshot3\" width=\"800\" height=\"473\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot3.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32582\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot3.png\" alt=\"What Logo Styles Do Consumers Trust Screenshot3\" width=\"800\" height=\"473\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Enfin, appliquez les couleurs de votre marque en utilisant le <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/my-brand-kit\/\"><span style=\"font-weight: 400;\">kit My Brand <\/span><\/a><span style=\"font-weight: 400;\">de Venngage.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/logos\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32583 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot5.jpg\" alt=\"What Logo Styles Do Consumers Trust Screenshot5\" width=\"800\" height=\"476\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot5.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32583\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Logo-Styles-Do-Consumers-Trust-Screenshot5.jpg\" alt=\"What Logo Styles Do Consumers Trust Screenshot5\" width=\"800\" height=\"476\"><\/noscript><\/a><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h4 style=\"text-align: center;\"><a href=\"https:\/\/www.surveymonkey.com\/curiosity\/brand-trust-logo-design-research-study\/\"><span style=\"font-weight: 400;\">Consultez l&#8217;analyse de l&#8217;\u00e9tude par SurveyMonkey ici.<\/span><\/a><\/h4>\n<h2><b>D&#8217;autres \u00e9tudes de conception de marques par Venngage :<\/b><\/h2>\n<h3><a href=\"https:\/\/venngage.com\/blog\/font-psychology\/\"><b>Ce que les 50 meilleures s\u00e9ries de Netflix peuvent nous apprendre sur la psychologie des polices de caract\u00e8res <\/b><b>[\u00e9tude + infographie].&nbsp;<\/b><\/a><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/font-psychology\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32584 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Netflix\u2019s-Top-50-Shows-Can-Teach-Us-About-Font-Psychology-.png\" alt=\"What Netflix\u2019s Top 50 Shows Can Teach Us About Font Psychology\" width=\"800\" height=\"450\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Netflix\u2019s-Top-50-Shows-Can-Teach-Us-About-Font-Psychology-.png\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32584\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Netflix\u2019s-Top-50-Shows-Can-Teach-Us-About-Font-Psychology-.png\" alt=\"What Netflix\u2019s Top 50 Shows Can Teach Us About Font Psychology\" width=\"800\" height=\"450\"><\/noscript><\/a><\/p>\n<h3><a href=\"https:\/\/venngage.com\/blog\/disney-villains\/\"><b>Ce que les m\u00e9chants de Disney peuvent nous apprendre sur la psychologie des couleurs [\u00e9tude + infographie].<\/b><\/a><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/disney-villains\/\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32585 lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Disney-Villains-Can-Tell-Us-About-Color-Psychology-Study-Infographic.jpg\" alt=\"What Disney Villains Can Tell Us About Color Psychology [Study + Infographic]\" width=\"800\" height=\"438\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Disney-Villains-Can-Tell-Us-About-Color-Psychology-Study-Infographic.jpg\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter size-full wp-image-32585\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2019\/01\/What-Disney-Villains-Can-Tell-Us-About-Color-Psychology-Study-Infographic.jpg\" alt=\"What Disney Villains Can Tell Us About Color Psychology [Study + Infographic]\" width=\"800\" height=\"438\"><\/noscript><\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Lorsqu&#8217;il s&#8217;agit de concevoir un logo, les entreprises ont un choix difficile \u00e0 faire. Doivent-elles suivre les tendances du style de logo dans leur secteur ? Ou doivent-elles s&#8217;efforcer de se d\u00e9marquer ? Pendant des d\u00e9cennies, les styles de logos ont suivi les grandes tendances bas\u00e9es sur les \u00e9tudes de march\u00e9. Les chercheurs ont pos\u00e9 [&hellip;]<\/p>\n","protected":false},"author":3,"featured_media":1946,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Certains styles de logos font-ils qu&#039;une marque semble plus digne de confiance que d&#039;autres ? Les styles de logos influent-ils sur la fa\u00e7on dont nous percevons les marques dans diff\u00e9rents secteurs ? D\u00e9couvrez-le.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.venngage.com\/blog\/styles-de-logos\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Quels sont les styles de logos auxquels les consommateurs font le plus confiance ? [\u00c9tude et infographie] - Venngage Blog\" \/>\n<meta property=\"og:description\" content=\"Certains styles de logos font-ils qu&#039;une marque semble plus digne de confiance que d&#039;autres ? Les styles de logos influent-ils sur la fa\u00e7on dont nous percevons les marques dans diff\u00e9rents secteurs ? 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