{"id":2660,"date":"2022-08-22T09:00:00","date_gmt":"2022-08-22T09:00:00","guid":{"rendered":"https:\/\/fr.venngage.com\/blog\/?p=2660"},"modified":"2022-06-03T01:43:47","modified_gmt":"2022-06-03T01:43:47","slug":"sommaire-executif","status":"publish","type":"post","link":"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/","title":{"rendered":"Comment r\u00e9diger une note de synth\u00e8se pour un rapport"},"content":{"rendered":"<p><a href=\"https:\/\/venngage.com\/solutions\/executive-communication\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-56667 size-full lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-730x411.png 730w\" alt=\"executive brief\" width=\"1024\" height=\"576\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\" data-srcset=\"\"><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-56667 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png\" alt=\"executive brief\" width=\"1024\" height=\"576\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/How-to-Write-an-Executive-Brief-for-a-Report-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><\/a><br \/>\n<span style=\"font-weight: 400;\">Un plan d&#8217;investissement ou d&#8217;affaires doit retenir l&#8217;attention du lecteur. Mais les plans et les rapports peuvent \u00eatre tr\u00e8s longs. Donnez \u00e0 vos lecteurs un r\u00e9sum\u00e9 de ce \u00e0 quoi ils doivent s&#8217;attendre en ajoutant un r\u00e9sum\u00e9 ex\u00e9cutif \u00e0 votre plan.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un r\u00e9sum\u00e9 ou une synth\u00e8se met en \u00e9vidence les points cl\u00e9s d&#8217;un plan d&#8217;affaires. Le destinataire du plan aura une meilleure id\u00e9e de ce qu&#8217;il doit en attendre et de la quantit\u00e9 de travail qu&#8217;il doit y consacrer.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Am\u00e9liorez la <\/span><a href=\"https:\/\/venngage.com\/solutions\/executive-communication\"><span style=\"font-weight: 400;\">communication avec les cadres<\/span><\/a><span style=\"font-weight: 400;\"> gr\u00e2ce aux mod\u00e8les de rapports de Venngage, afin d&#8217;aligner votre \u00e9quipe plus efficacement.<\/span><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/solutions\/executive-communication\"><button class=\"btn-cta\"><b>COMMENCEZ \u00c0 CR\u00c9ER GRATUITEMENT<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h2 id=\"toc\"><b>Cliquez pour continuer :<\/b><\/h2>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#what\"><span style=\"font-weight: 400;\">Qu&#8217;est-ce qu&#8217;un r\u00e9sum\u00e9 ou une note de synth\u00e8se ?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#where\"><span style=\"font-weight: 400;\">O\u00f9 sont utilis\u00e9s les r\u00e9sum\u00e9s analytiques ?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#benefits\"><span style=\"font-weight: 400;\">Quels sont les avantages de la r\u00e9daction de notes de synth\u00e8se ?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#tips\"><span style=\"font-weight: 400;\">Conseils pour r\u00e9diger un briefing ex\u00e9cutif efficace<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#FAQs\"><span style=\"font-weight: 400;\">FAQ sur les r\u00e9sum\u00e9s analytiques<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"what\"><b>Qu&#8217;est-ce qu&#8217;un r\u00e9sum\u00e9 ou une note de synth\u00e8se ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Un r\u00e9sum\u00e9 ex\u00e9cutif donne une br\u00e8ve synth\u00e8se d&#8217;une proposition de projet et distille toutes les informations pertinentes d&#8217;un document plus long en quelques points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Parfois appel\u00e9 &#8220;market brief&#8221;, un r\u00e9sum\u00e9 est utilis\u00e9 pour convaincre un investisseur potentiel de l&#8217;int\u00e9r\u00eat de faire affaire avec une entreprise ou pour l&#8217;informer d&#8217;un produit ou d&#8217;un service qui lui sera utile.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2 id=\"where\"><b>O\u00f9 sont utilis\u00e9s les r\u00e9sum\u00e9s analytiques ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sum\u00e9s ex\u00e9cutifs sont utilis\u00e9s par les grandes entreprises ou les soci\u00e9t\u00e9s qui op\u00e8rent dans plus d&#8217;un pays. Ils peuvent \u00e9galement \u00eatre inclus dans les plans d&#8217;affaires des entreprises proposant un grand nombre de produits ou de services.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un exemple de r\u00e9sum\u00e9 efficace, comme la pr\u00e9sentation ci-dessous, met en \u00e9vidence le probl\u00e8me auquel l&#8217;entreprise apporte une solution, ainsi que la valeur qu&#8217;elle apporte aux investisseurs potentiels et actuels.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/presentations\/executive-summary-slide-cf59788c-f931-43dd-bbdf-4148c1ad80e9\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56653 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-189x300.png 189w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-645x1024.png 645w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-768x1219.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-730x1159.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png\" alt=\"executive brief\" class=\"wp-image-56653\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-189x300.png 189w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-645x1024.png 645w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-768x1219.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Slide-730x1159.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/presentations\/executive-summary-slide-cf59788c-f931-43dd-bbdf-4148c1ad80e9\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un r\u00e9sum\u00e9 comme celui ci-dessus aide les cadres et les superviseurs impliqu\u00e9s dans la prise de d\u00e9cision \u00e0 analyser un <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/proposition-commerciale\/\"><span style=\"font-weight: 400;\">plan d&#8217;affaires<\/span><\/a><span style=\"font-weight: 400;\"> plus rapidement.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisez la fonction Venngage <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/my-brand-kit\/\"><span style=\"font-weight: 400;\">My Brand Kit<\/span><\/a><span style=\"font-weight: 400;\"> pour ajouter votre logo, les <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/couleurs-de-la-marque\/\"><span style=\"font-weight: 400;\">couleurs<\/span><\/a><span style=\"font-weight: 400;\"> et les <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/polices-de-marque\/\"><span style=\"font-weight: 400;\">polices<\/span><\/a><span style=\"font-weight: 400;\"> de votre marque en un seul clic. Entrez votre site Web lorsque vous y \u00eates invit\u00e9 et l&#8217;\u00e9diteur importera les d\u00e9tails de votre marque qui seront ajout\u00e9s \u00e0 toutes vos conceptions.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" class=\"wp-image-56683 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/brand-kit1-4.gif\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/brand-kit1-4.gif\"><noscript><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/brand-kit1-4.gif\" alt=\"executive brief\" class=\"wp-image-56683\" width=\"700\"><\/noscript><\/figure>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2 id=\"benefits\"><b>Quels sont les avantages de la r\u00e9daction de notes de synth\u00e8se ?<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Le principal avantage de la r\u00e9daction d&#8217;un r\u00e9sum\u00e9 est le temps que les d\u00e9cideurs peuvent gagner lors de l&#8217;\u00e9valuation des donn\u00e9es.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici quelques autres avantages de l&#8217;inclusion d&#8217;un r\u00e9sum\u00e9 ex\u00e9cutif de plan d&#8217;affaires ou d&#8217;un bref synopsis de votre plan de projet.<\/span><\/p>\n<h3><b>Un r\u00e9sum\u00e9 fait office d&#8217;aper\u00e7u du projet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sum\u00e9s ex\u00e9cutifs sont courts afin que les gens passent moins de temps \u00e0 les lire. Ils sont con\u00e7us pour donner aux lecteurs un aper\u00e7u du contenu, des objectifs du projet et des informations financi\u00e8res.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela aide les lecteurs \u00e0 \u00e9valuer rapidement les informations dont ils ont besoin avant de prendre une d\u00e9cision commerciale.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/executive-summary-infographic-e2083928-43b5-419c-a26d-2d4c2dd41c14\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"wp-image-56654 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-81x300.png 81w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-277x1024.png 277w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-768x2839.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-554x2048.png 554w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-730x2698.png 730w\" alt=\"executive brief\" width=\"700\" height=\"NaN\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png\" data-srcset=\"\"><noscript><img decoding=\"async\" loading=\"lazy\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png\" alt=\"executive brief\" class=\"wp-image-56654\" width=\"700\" height=\"NaN\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-81x300.png 81w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-277x1024.png 277w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-768x2839.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-554x2048.png 554w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Infographic-730x2698.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/executive-summary-infographic-e2083928-43b5-419c-a26d-2d4c2dd41c14\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comme le montre cette infographie, les r\u00e9sum\u00e9s donnent aux lecteurs un avant-go\u00fbt de ce qui les attend pour les encourager \u00e0 poursuivre leur lecture.&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En d&#8217;autres termes, les r\u00e9sum\u00e9s ex\u00e9cutifs condensent efficacement les informations essentielles concernant votre mod\u00e8le d&#8217;entreprise et votre \u00e9tude de march\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">R\u00e9digez un r\u00e9sum\u00e9 efficace en utilisant la fonction de <\/span><a href=\"https:\/\/venngage.com\/blog\/real-time-collaboration\/\"><span style=\"font-weight: 400;\">collaboration en temps r\u00e9el<\/span><\/a><span style=\"font-weight: 400;\"> de Venngage. Passez \u00e0 un <\/span><a href=\"https:\/\/venngage.com\/blog\/business\"><span style=\"font-weight: 400;\">compte professionnel<\/span><\/a><span style=\"font-weight: 400;\"> pour inviter des membres de l&#8217;\u00e9quipe, ajouter des commentaires et partager des informations.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" class=\"wp-image-56678 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Comment.gif\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Comment.gif\"><noscript><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Comment.gif\" alt=\"executive brief\" class=\"wp-image-56678\" width=\"700\"><\/noscript><\/figure>\n<h3><b>Un r\u00e9sum\u00e9 puissant s&#8217;appuie sur des preuves<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">L&#8217;objectif d&#8217;un r\u00e9sum\u00e9 est de fournir une vue d&#8217;ensemble de votre plan d&#8217;affaires afin de mettre en \u00e9vidence votre proposition de valeur.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N&#8217;oubliez pas qu&#8217;un r\u00e9sum\u00e9 est un document court. Il est concis et va droit au but, sans trop de diapositives ou de pages sur l&#8217;analyse, les m\u00e9thodes ou les conclusions, comme dans ce mod\u00e8le de r\u00e9sum\u00e9 ex\u00e9cutif.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/executive-summary-template-c12d0f3d-1370-4e36-9f40-7eb6d464be34\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56655 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-393x1024.png 393w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-768x2002.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-589x1536.png 589w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-785x2048.png 785w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-730x1903.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56655\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-393x1024.png 393w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-768x2002.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-589x1536.png 589w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-785x2048.png 785w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-Template-730x1903.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/executive-summary-template-c12d0f3d-1370-4e36-9f40-7eb6d464be34\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La plupart des r\u00e9sum\u00e9s ex\u00e9cutifs ont tendance \u00e0 suivre une mise en page similaire. D\u00e9marquez-vous en pr\u00e9sentant votre probl\u00e8me, votre solution et vos r\u00e9sultats dans une seule infographie. C&#8217;est un excellent moyen d&#8217;encourager quelqu&#8217;un \u00e0 lire l&#8217;analyse concise que vous avez cr\u00e9\u00e9e de votre plan d&#8217;affaires.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un bon r\u00e9sum\u00e9 ex\u00e9cutif peut mettre en \u00e9vidence certaines preuves et donn\u00e9es, mais il ne doit pas entrer dans les d\u00e9tails. Le rapport lui-m\u00eame abordera les autres aspects en d\u00e9tail.<\/span><\/p>\n<h3><b>Les r\u00e9sum\u00e9s ex\u00e9cutifs personnalisent un plan d&#8217;affaires<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Qui \u00e9crit les r\u00e9sum\u00e9s ex\u00e9cutifs ? G\u00e9n\u00e9ralement, ils sont r\u00e9dig\u00e9s par des experts au sein de l&#8217;organisation, comme ce mod\u00e8le de r\u00e9sum\u00e9 ex\u00e9cutif.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/one-page-executive-summary-template-230e5162-fef5-424e-8afd-d2d004486979\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56656 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-730x945.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png\" data-srcset=\"\"><noscript><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56656\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/One-Page-Executive-Summary-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/one-page-executive-summary-template-230e5162-fef5-424e-8afd-d2d004486979\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cet exemple s&#8217;adresse aux investisseurs et montre clairement le probl\u00e8me abord\u00e9 et pourquoi la solution de cette entreprise est le meilleur choix. Mais il indique \u00e9galement le nom et le poste de l&#8217;auteur du rapport.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les cadres qui lisent le dossier n&#8217;auront pas besoin de faire des recherches approfondies sur les ant\u00e9c\u00e9dents et la fiabilit\u00e9 des auteurs de l&#8217;\u00e9tude en raison de la r\u00e9putation de ces derniers dans leurs secteurs respectifs.<\/span><\/p>\n<h3><b>Un r\u00e9sum\u00e9 donne aux investisseurs une excellente premi\u00e8re impression<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Votre plan d&#8217;affaires doit avoir un impact fort sur les partenaires potentiels. Les r\u00e9sum\u00e9s ex\u00e9cutifs peuvent cr\u00e9er une grande impression sur les lecteurs car ils fournissent des informations de mani\u00e8re concise et organis\u00e9e, comme dans cet exemple de r\u00e9sum\u00e9 ex\u00e9cutif.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/product-one-page-executive-summary-template-5780e2af-2ef2-4969-abf9-60327afe9031\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56664 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-730x945.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png\" data-srcset=\"\"><noscript><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56664\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Product-One-Page-Executive-Summary-Template-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/product-one-page-executive-summary-template-5780e2af-2ef2-4969-abf9-60327afe9031\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Notez comment cette proposition d&#8217;investissement utilise une \u00e9chelle mobile pour montrer les informations financi\u00e8res pertinentes. Elle aurait pu \u00eatre d\u00e9crite en mots, mais les visuels donnent un aper\u00e7u rapide des principaux points.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Combinez ce r\u00e9sum\u00e9 avec des images, et vous obtenez un rapport facile \u00e0 lire pour tout le monde. Quelques phrases, quelques puces et une visualisation des donn\u00e9es laisseront aux clients une impression favorable de votre marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les r\u00e9sum\u00e9s ex\u00e9cutifs sont \u00e9galement une excellente inclusion dans un plan de marketing, d\u00e9crivant le march\u00e9 cible pr\u00e9vu ainsi que la part de march\u00e9 potentielle.<\/span><\/p>\n<p><b>Qu&#8217;est-ce qui est inclus dans un briefing ex\u00e9cutif ?<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Les informations suivantes sont les plus importantes \u00e0 inclure dans un r\u00e9sum\u00e9 :<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Titre<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Description de l&#8217;entreprise et \u00e9quipe de direction<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Expos\u00e9 du probl\u00e8me<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Proposition de valeur et solution envisag\u00e9e<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Aper\u00e7u financier et projections financi\u00e8res<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Principaux r\u00e9sultats de l&#8217;\u00e9tude du march\u00e9 cible<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Une fois que vous avez cr\u00e9\u00e9 votre r\u00e9sum\u00e9, vous pouvez le partager en ligne avec un lien priv\u00e9. Ou passez \u00e0 un plan d&#8217;affaires pour t\u00e9l\u00e9charger votre r\u00e9sum\u00e9 au format PNG, PNG HD, PDF ou PDF interactif.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><img decoding=\"async\" class=\"wp-image-56679 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/download-2.gif\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/download-2.gif\"><noscript><img decoding=\"async\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/download-2.gif\" alt=\"executive brief\" class=\"wp-image-56679\" width=\"700\"><\/noscript><\/figure>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2 id=\"tips\"><b>Conseils pour r\u00e9diger un briefing ex\u00e9cutif efficace<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il est souvent plus facile de r\u00e9diger un rapport long qu&#8217;un rapport court. Quels sont les principaux points dont vous devez vous souvenir lorsque vous r\u00e9digez un r\u00e9sum\u00e9 ?<\/span><\/p>\n<h3><b>Commencez par l&#8217;essentiel<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Un r\u00e9sum\u00e9 est un aper\u00e7u de haut niveau de votre plan d&#8217;affaires ou de projet complet. Votre paragraphe d&#8217;ouverture peut \u00eatre une description de l&#8217;entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez ensuite vous plonger dans votre march\u00e9 cible, vos projections financi\u00e8res ou les t\u00e2ches sp\u00e9cifiques que votre \u00e9quipe de gestion de projet a l&#8217;intention d&#8217;accomplir.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un conseil : n&#8217;oubliez pas d&#8217;utiliser des pronoms personnels comme &#8220;nous&#8221; et &#8220;notre&#8221; pour \u00e9tablir un lien avec les investisseurs qui lisent votre dossier, comme dans cet exemple de r\u00e9sum\u00e9 ex\u00e9cutif.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/content-marketing-plan-77ea16f3-c9ab-44df-b28c-8de0f52be08a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56657 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png\" sizes=\"(max-width: 800px) 100vw, 800px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png 800w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-730x1943.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png\" alt=\"executive brief\" class=\"wp-image-56657\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan.png 800w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Creative-Marketing-Plan-730x1943.png 730w\" sizes=\"(max-width: 800px) 100vw, 800px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/content-marketing-plan-77ea16f3-c9ab-44df-b28c-8de0f52be08a\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<h3><b>Mettez en lumi\u00e8re votre probl\u00e8me et votre solution<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Vous devez pr\u00e9senter votre probl\u00e8me et votre solution en fournissant des informations de base pertinentes pour le sujet.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/simple-executive-summary-template-b4e775b5-6ec1-4c2f-8ff4-2d0db49ad3ec\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56658 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-393x1024.png 393w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-768x2002.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-589x1536.png 589w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-785x2048.png 785w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-730x1903.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png\" alt=\"executive brief\" class=\"wp-image-56658\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-393x1024.png 393w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-768x2002.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-589x1536.png 589w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-785x2048.png 785w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Simple-Executive-Summary-Template-730x1903.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/proposals\/simple-executive-summary-template-b4e775b5-6ec1-4c2f-8ff4-2d0db49ad3ec\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans ce mod\u00e8le de r\u00e9sum\u00e9 ex\u00e9cutif, le probl\u00e8me concernait le caract\u00e8re abordable du produit, qu&#8217;ils ont d\u00e9couvert gr\u00e2ce aux commentaires des clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cela a encourag\u00e9 l&#8217;entreprise \u00e0 trouver de nouvelles id\u00e9es pour baisser les prix, qu&#8217;elle d\u00e9taille dans la section Solution du r\u00e9sum\u00e9 analytique.<\/span><\/p>\n<h3><b>Faites en sorte que le public cible s&#8217;int\u00e9resse \u00e0 votre projet<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">La plupart des investisseurs en capital-risque re\u00e7oivent une proposition de projet tous les deux jours. Vous devez leur assurer que votre projet est important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les exemples de r\u00e9sum\u00e9s ex\u00e9cutifs de ce post se sont concentr\u00e9s sur la mise en \u00e9vidence de la proposition de valeur d&#8217;un plan d&#8217;affaires, comme dans ce mod\u00e8le.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/presentations\/executive-summary-powerpoint-template-a6f5a944-164e-4b8a-a4bd-986717ef0f80\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56660 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-189x300.png 189w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-645x1024.png 645w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-768x1219.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-730x1159.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png\" alt=\"executive brief\" class=\"wp-image-56660\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-189x300.png 189w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-645x1024.png 645w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-768x1219.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Executive-Summary-PowerPoint-Template-1-730x1159.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/presentations\/executive-summary-powerpoint-template-a6f5a944-164e-4b8a-a4bd-986717ef0f80\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Le r\u00e9sum\u00e9 ci-dessus se concentre sur la r\u00e9solution d&#8217;un probl\u00e8me concernant les prix \u00e9lev\u00e9s. Il est important de fournir des informations cl\u00e9s sur votre produit ou vos services et sur la mani\u00e8re dont votre projet aura un impact positif sur les investisseurs et les clients.<\/span><\/p>\n<h3><b>Mettez en avant les comp\u00e9tences de votre marque<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Un r\u00e9sum\u00e9 ex\u00e9cutif est le meilleur moyen pour mettre en valeur votre expertise et vos r\u00e9sultats commerciaux. La plupart des exemples de r\u00e9sum\u00e9s ex\u00e9cutifs de ce post ont inclus quelques lignes sur la croissance de l&#8217;entreprise, comme le fait ce mod\u00e8le.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/plans\/orange-content-marketing-plan-74389775-4a56-481d-9da1-5ab31a8a6e3d\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56661 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-730x1912.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png\" alt=\"executive brief\" class=\"wp-image-56661\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Marketing-Plan-730x1912.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/plans\/orange-content-marketing-plan-74389775-4a56-481d-9da1-5ab31a8a6e3d\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si votre \u00e9quipe a obtenu d&#8217;excellents r\u00e9sultats en utilisant une m\u00e9thode de marketing particuli\u00e8re, votre r\u00e9sum\u00e9 doit inclure tous les r\u00e9sultats cl\u00e9s et la m\u00e9thodologie de base que vous avez utilis\u00e9e.<\/span><\/p>\n<h3><b>Utiliser des projections financi\u00e8res fond\u00e9es sur des donn\u00e9es<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les chiffres parlent d&#8217;eux-m\u00eames. Si vous disposez de chiffres pour \u00e9tayer votre proposition de projet, vous devez les inclure dans le r\u00e9sum\u00e9, comme dans cet exemple de plan marketing.<\/span><\/p>\n<figure class=\"aligncenter size-full is-resized\"><a href=\"https:\/\/fr.venngage.com\/templates\/plans\/green-nonprofit-marketing-plan-3c07f693-6ad8-41cc-b07f-e46d98f1ad8e\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56662 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-730x1912.png 730w\" alt=\"executive brief\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png\" data-srcset=\"\"><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png\" alt=\"executive brief\" class=\"wp-image-56662\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-115x300.png 115w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-391x1024.png 391w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-768x2012.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-586x1536.png 586w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-782x2048.png 782w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Green-Nonprofit-Marketing-Plan-Template-730x1912.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/figure>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/plans\/green-nonprofit-marketing-plan-3c07f693-6ad8-41cc-b07f-e46d98f1ad8e\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">&nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La section des objectifs de votre r\u00e9sum\u00e9 ex\u00e9cutif est un bon endroit pour partager les succ\u00e8s financiers et les indicateurs cl\u00e9s de performance.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cependant, n&#8217;allez pas trop loin et n&#8217;utilisez pas toutes les donn\u00e9es que vous avez collect\u00e9es. S\u00e9lectionnez les donn\u00e9es qui soutiennent vos solutions \u00e0 vos probl\u00e8mes sp\u00e9cifiques.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Par exemple, si votre probl\u00e8me \u00e9tait de savoir comment augmenter le nombre de vos adeptes sur les r\u00e9seaux sociaux, votre r\u00e9sum\u00e9 doit indiquer une augmentation du nombre d&#8217;adeptes gr\u00e2ce \u00e0 la mise en \u0153uvre d&#8217;une nouvelle m\u00e9thode d&#8217;engagement.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2 id=\"FAQs\"><b>FAQ sur les r\u00e9sum\u00e9s analytiques<\/b><\/h2>\n<h3><b>Quelle doit \u00eatre la longueur des m\u00e9moires de direction ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Bien qu&#8217;il n&#8217;y ait pas de point de r\u00e9f\u00e9rence ou de normes \u00e0 suivre concernant la longueur des r\u00e9sum\u00e9s, utiliser deux paragraphes pour l&#8217;introduction et ajouter trois \u00e0 quatre sections pour mettre en \u00e9vidence votre probl\u00e8me, votre solution, votre valeur et vos recommandations est un excellent point de d\u00e9part.<\/span><\/p>\n<h3><b>Quelle est la diff\u00e9rence entre un briefing ex\u00e9cutif et une introduction ?<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Une introduction est une fa\u00e7on de pr\u00e9senter ou de fournir des informations. Elle comprend g\u00e9n\u00e9ralement un r\u00e9sum\u00e9 ou un aper\u00e7u du sujet \u00e0 traiter. Elle est similaire \u00e0 un r\u00e9sum\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">D&#8217;autre part, les r\u00e9sum\u00e9s ex\u00e9cutifs sont les versions condens\u00e9es d&#8217;un rapport complet car ils comprennent des donn\u00e9es et d&#8217;autres d\u00e9tails importants. Consid\u00e9rez-le comme le rapport d&#8217;un analyste en quatre ou cinq diapositives.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2><b>Les notes de synth\u00e8se sont un \u00e9l\u00e9ment essentiel de tout plan d&#8217;affaires.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Ces exemples de r\u00e9sum\u00e9 vous aideront \u00e0 cr\u00e9er des plans d&#8217;affaires qui retiennent l&#8217;attention de votre lecteur et l&#8217;incitent \u00e0 lire le plan d&#8217;affaires complet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Utilisez les mod\u00e8les de r\u00e9sum\u00e9 ex\u00e9cutif de Venngage comme point de d\u00e9part pour r\u00e9diger un r\u00e9sum\u00e9 ex\u00e9cutif qui convaincra les parties prenantes du projet d&#8217;investir dans votre entreprise.<\/span><\/p>\n<p><center><a href=\"https:\/\/infograph.venngage.com\/register\"><button class=\"btn-cta\"><b>COMMENCEZ \u00c0 CR\u00c9ER GRATUITEMENT<\/b><\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un plan d&#8217;investissement ou d&#8217;affaires doit retenir l&#8217;attention du lecteur. Mais les plans et les rapports peuvent \u00eatre tr\u00e8s longs. Donnez \u00e0 vos lecteurs un r\u00e9sum\u00e9 de ce \u00e0 quoi ils doivent s&#8217;attendre en ajoutant un r\u00e9sum\u00e9 ex\u00e9cutif \u00e0 votre plan. Un r\u00e9sum\u00e9 ou une synth\u00e8se met en \u00e9vidence les points cl\u00e9s d&#8217;un plan d&#8217;affaires. [&hellip;]<\/p>\n","protected":false},"author":35,"featured_media":2661,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[25,9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"Pour les d\u00e9cideurs, les sommaire ex\u00e9cutif sont essentielles car elles permettent de disposer en quelques secondes des d\u00e9tails cruciaux du probl\u00e8me.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.venngage.com\/blog\/sommaire-executif\/\" \/>\n<meta property=\"og:locale\" content=\"fr_FR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Comment sommaire ex\u00e9cutif de synth\u00e8se pour un rapport\" \/>\n<meta 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