{"id":2771,"date":"2022-09-21T09:00:00","date_gmt":"2022-09-21T09:00:00","guid":{"rendered":"https:\/\/fr.venngage.com\/blog\/?p=2771"},"modified":"2025-03-20T09:08:34","modified_gmt":"2025-03-20T09:08:34","slug":"types-de-contenu","status":"publish","type":"post","link":"https:\/\/fr.venngage.com\/blog\/types-de-contenu\/","title":{"rendered":"Plus de 12 types de contenus populaires pour votre strat\u00e9gie de marketing de contenu"},"content":{"rendered":"<p><a href=\"https:\/\/fr.venngage.com\/templates\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-56536 size-full lazy-loaded\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\" sizes=\"(max-width: 1024px) 100vw, 1024px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-730x411.png 730w\" alt=\"content types\" width=\"1024\" height=\"576\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" loading=\"lazy\" class=\"aligncenter wp-image-56536 size-full\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png\" alt=\"content types\" width=\"1024\" height=\"576\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-300x169.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-768x432.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Blog-Header-730x411.png 730w\" sizes=\"(max-width: 1024px) 100vw, 1024px\"><\/noscript><\/a><br \/>\n<span style=\"font-weight: 400;\">Le marketing de contenu est une strat\u00e9gie qui consiste \u00e0 cr\u00e9er et \u00e0 partager des m\u00e9dias pertinents afin d&#8217;attirer et d&#8217;engager un public cible. Cette approche favorise la notori\u00e9t\u00e9 et l&#8217;affinit\u00e9 avec la marque et, \u00e0 ce jour, le marketing de contenu reste l&#8217;une des strat\u00e9gies de marketing les plus efficaces pour obtenir des r\u00e9sultats \u00e0 long terme et durables.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour tirer le meilleur parti de votre strat\u00e9gie de marketing de contenu, il est pr\u00e9f\u00e9rable de choisir le bon type de contenu pour votre produit et de l&#8217;aligner avec l&#8217;entonnoir du bon client. D\u00e9couvrez quels sont les types de contenu les plus populaires et comment les cr\u00e9er \u00e0 l&#8217;aide des mod\u00e8les professionnels et faciles \u00e0 \u00e9diter de <\/span><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\"><span style=\"font-weight: 400;\">Venngage.<\/span><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\"><button class=\"btn-cta\"><b>COMMENCEZ \u00c0 CR\u00c9ER GRATUITEMENT<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3 id=\"toc\"><b>Cliquez pour continuer :<\/b><\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/types-de-contenu\/#general\"><span style=\"font-weight: 400;\">Les types de contenu les plus populaires pour le marketing num\u00e9rique<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/types-de-contenu\/#social\"><span style=\"font-weight: 400;\">Diff\u00e9rents types de contenu pour les m\u00e9dias sociaux<\/span><\/a><\/li>\n<\/ul>\n<h2 id=\"general\"><b>Les types de contenu les plus populaires pour le marketing num\u00e9rique<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Il existe de nombreux types de contenu qui peuvent apporter de la valeur \u00e0 vos clients et susciter l&#8217;int\u00e9r\u00eat de nouveaux prospects. Cependant, il est difficile de savoir lesquels sont les plus efficaces pour votre entreprise. Nous avons donc rassembl\u00e9 les exemples de contenu les plus populaires afin que vous puissiez d\u00e9terminer sur quoi vous devez vous concentrer.<\/span><\/p>\n<h3><b>Blogs, articles de fond et guides pratiques<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les blogs sont des documents \u00e9crits de grande qualit\u00e9 sur un sujet donn\u00e9. Un article de blog peut \u00eatre un article de liste, une liste de contr\u00f4le, un guide pratique ou tout autre type de contenu long.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce que vous lisez est un exemple d&#8217;article de blog, tout comme celui-ci :<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/blog\/engaging-content\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/lh5.googleusercontent.com\/T7UcvgLb-IKerFTKWruC1tJcN2a-sGwn772Lp9IiLNpGfdHfnTmGOx3XevCG2AjbqhO1XtLjqO50wbMz2EYJhw8caLtlD575HL8TfXf1pPysT9bd8HoRvZFiB_kWyg\" alt=\"content types blog post\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/lh5.googleusercontent.com\/T7UcvgLb-IKerFTKWruC1tJcN2a-sGwn772Lp9IiLNpGfdHfnTmGOx3XevCG2AjbqhO1XtLjqO50wbMz2EYJhw8caLtlD575HL8TfXf1pPysT9bd8HoRvZFiB_kWyg\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/T7UcvgLb-IKerFTKWruC1tJcN2a-sGwn772Lp9IiLNpGfdHfnTmGOx3XevCG2AjbqhO1XtLjqO50wbMz2EYJhw8caLtlD575HL8TfXf1pPysT9bd8HoRvZFiB_kWyg\" alt=\"content types blog post\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"><\/noscript><\/a><\/p>\n<p><b>Lire la suite <\/b><span style=\"font-weight: 400;\">: <\/span><a href=\"https:\/\/venngage.com\/blog\/engaging-content\/\"><span style=\"font-weight: 400;\">Un contenu attrayant : les meilleures pratiques \u00e9prouv\u00e9es que vous pouvez utiliser<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">Les articles de blog aident votre site Web \u00e0 se classer dans les moteurs de recherche et sont tr\u00e8s faciles \u00e0 partager, mais surtout, un blog qui couvre des sujets sp\u00e9cifiques au secteur peut \u00e9tablir l&#8217;expertise et l&#8217;autorit\u00e9 de votre marque dans votre domaine respectif et vous aider \u00e0 gagner la confiance de vos clients.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Lorsqu&#8217;il s&#8217;agit de bloguer, la coh\u00e9rence est essentielle. Vous pouvez publier plusieurs articles par semaine ou un seul par mois, mais veillez \u00e0 \u00eatre constant et \u00e0 ce que le contenu de votre blog soit toujours de la plus haute qualit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Afin d&#8217;augmenter le trafic vers votre site Web et <a href=\"https:\/\/www.hostinger.fr\/tutoriels\/gagner-de-largent-en-ligne\" target=\"_blank\" rel=\"noopener\">gagner de l&#8217;argent en ligne<\/a> par le biais de votre blog, assurez-vous que chaque article est optimis\u00e9 pour les moteurs de recherche. Utilisez cette liste de contr\u00f4le pour vous y aider :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/checklist\/icon-seo-list-1a11be1c-3db9-4f50-ae02-6102fcf262c3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56514 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-730x945.png 730w\" alt=\"content types SEO checklist\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png\" alt=\"content types SEO checklist\" class=\"wp-image-56514\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-232x300.png 232w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-791x1024.png 791w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-768x994.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-SEO-Checklist-730x945.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/checklist\/icon-seo-list-1a11be1c-3db9-4f50-ae02-6102fcf262c3\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Outre l&#8217;application des meilleures pratiques de r\u00e9f\u00e9rencement pour votre blog, vous devez \u00e9galement vous assurer que vous incluez suffisamment de visuels dans chaque article. Les <\/span><a href=\"https:\/\/oit.williams.edu\/files\/2010\/02\/using-images-effectively.pdf\"><span style=\"font-weight: 400;\">recherches<\/span><\/a><span style=\"font-weight: 400;\"> montrent que nous traitons les images 60 000 fois plus vite que le texte. Ainsi, en plus de briser les murs de texte et de faciliter la lecture, les images peuvent \u00e9galement ajouter du contenu de valeur \u00e0 votre article de blog.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En fait, c&#8217;est l&#8217;une des strat\u00e9gies recommand\u00e9es pour <\/span><a href=\"https:\/\/venngage.com\/blog\/blogging-tips\/\"><span style=\"font-weight: 400;\">avoir un article de blog parfait<\/span><\/a><span style=\"font-weight: 400;\">. Vous pouvez en savoir plus \u00e0 ce sujet <\/span><a href=\"https:\/\/venngage.com\/blog\/blogging-tips\/\"><span style=\"font-weight: 400;\">ici<\/span><\/a><span style=\"font-weight: 400;\"> ou consulter l&#8217;infographie ci-dessous :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/anatomy-of-a-perfect-blog-post-infographic-09e0ff98-6c93-4f21-b028-4439f4714e3a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56515 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-93x300.png 93w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-318x1024.png 318w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-768x2472.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-477x1536.png 477w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-636x2048.png 636w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-730x2350.png 730w\" alt=\"content types infographic anatomy of blog post\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png\" alt=\"content types infographic anatomy of blog post\" class=\"wp-image-56515\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-93x300.png 93w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-318x1024.png 318w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-768x2472.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-477x1536.png 477w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-636x2048.png 636w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Anatomy-Perfect-Blog-Post-730x2350.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/anatomy-of-a-perfect-blog-post-infographic-09e0ff98-6c93-4f21-b028-4439f4714e3a\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Infographies<\/b><\/h3>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/qu-est-ce-qu-une-infographie\/\"><span style=\"font-weight: 400;\">Une infographie<\/span><\/a><span style=\"font-weight: 400;\"> est un ensemble d&#8217;images, de <\/span><a href=\"https:\/\/venngage.com\/blog\/data-visualization-infographic\/\"><span style=\"font-weight: 400;\">visualisations de donn\u00e9es<\/span><\/a><span style=\"font-weight: 400;\"> telles que des <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/diagrammes-circulaires\/\"><span style=\"font-weight: 400;\">camemberts<\/span><\/a><span style=\"font-weight: 400;\"> et des <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/diagrammes-barres\/\"><span style=\"font-weight: 400;\">graphiques \u00e0 barres<\/span><\/a><span style=\"font-weight: 400;\">, et un texte minimal qui donne un aper\u00e7u facile \u00e0 comprendre d&#8217;un sujet.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce type de contenu rend les informations longues ou complexes, comme les statistiques, les autres donn\u00e9es num\u00e9riques et les concepts abstraits, faciles \u00e0 dig\u00e9rer. Les infographies sont \u00e9galement plus efficaces pour attirer l&#8217;attention des lecteurs qu&#8217;un simple article \u00e9crit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Cette infographie est un excellent exemple de la fa\u00e7on dont vous pouvez transmettre efficacement des informations d&#8217;une mani\u00e8re qui int\u00e9ressera les lecteurs. Remarquez comment les graphiques accrocheurs, le texte concis, le sch\u00e9ma de couleurs et la typographie simples s&#8217;additionnent pour cr\u00e9er un design magnifique et coh\u00e9rent :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/process?preview=e08d5f33-8c56-4ff9-b166-400a82d7dfa5\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56519 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-92x300.png 92w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-313x1024.png 313w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-768x2513.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-469x1536.png 469w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-626x2048.png 626w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-730x2389.png 730w\" alt=\"content types how to use google meet\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png\" alt=\"content types how to use google meet\" class=\"wp-image-56519\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-92x300.png 92w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-313x1024.png 313w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-768x2513.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-469x1536.png 469w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-626x2048.png 626w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Use-Google-Meet-730x2389.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/process?preview=e08d5f33-8c56-4ff9-b166-400a82d7dfa5\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">C&#8217;\u00e9tait un exemple d&#8217;infographie longue, mais les infographies peuvent aussi \u00eatre courtes et l\u00e9g\u00e8res :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/porters-value-chain-analysis-explainer-infographic-89593ad6-99e5-4efb-bbc9-401d306c774a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56520 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png\" sizes=\"(max-width: 1056px) 100vw, 1056px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png 1056w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-730x564.png 730w\" alt=\"content type porter\u2019s value chain analysis\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png\" alt=\"content type porter\u2019s value chain analysis\" class=\"wp-image-56520\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis.png 1056w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-300x232.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-1024x791.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-768x593.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Porters-Value-Chain-Analysis-730x564.png 730w\" sizes=\"(max-width: 1056px) 100vw, 1056px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/porters-value-chain-analysis-explainer-infographic-89593ad6-99e5-4efb-bbc9-401d306c774a\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">N&#8217;oubliez pas d&#8217;appliquer beaucoup d&#8217;espace blanc dans votre infographie pour promouvoir un design propre et organis\u00e9. Divisez le contenu en sections et utilisez des polices claires pour maintenir la lisibilit\u00e9 et utilisez des titres et sous-titres descriptifs pour assurer la clart\u00e9.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/financial-industry-trends-statistical-infographic-8a643624-e425-4c89-bd09-b7512bed825c\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56518 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-91x300.png 91w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-768x2541.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-464x1536.png 464w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-619x2048.png 619w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-730x2415.png 730w\" alt=\"content type financial industry trends\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png\" alt=\"content type financial industry trends\" class=\"wp-image-56518\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-91x300.png 91w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-768x2541.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-464x1536.png 464w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-619x2048.png 619w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Financial-Industry-Trends-730x2415.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/infographics\/financial-industry-trends-statistical-infographic-8a643624-e425-4c89-bd09-b7512bed825c\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Pour cr\u00e9er des infographies, il s&#8217;agit de combiner un contenu bien structur\u00e9 et des images attrayantes.<\/span><\/p>\n<p><b>Liens associ\u00e9s <\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/venngage.com\/blog\/infographic-design\/\"><span style=\"font-weight: 400;\">Le guide ultime de la conception d&#8217;infographies : 13 astuces pour de meilleures conceptions<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/venngage.com\/blog\/data-visualization-infographic\/\"><span style=\"font-weight: 400;\">Comment utiliser la visualisation de donn\u00e9es dans vos infographies<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/infographie-mise-en-page\/\"><span style=\"font-weight: 400;\">Comment choisir la mise en page d&#8217;un infographique (plus de 20 id\u00e9es de mod\u00e8les pour les d\u00e9butants)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/bonnes-polices-infographiques\/\"><span style=\"font-weight: 400;\">Choisir les bonnes polices infographiques pour les communications d&#8217;entreprise<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/mauvaises-infographies\/\"><span style=\"font-weight: 400;\">Mauvaises infographies : les pires infographies de 2020 (+ le\u00e7ons pour 2021)<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Images et graphiques<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les posts imag\u00e9s et graphiques sont parfaits pour les canaux de m\u00e9dias sociaux tels qu&#8217;Instagram ou Facebook, o\u00f9 l&#8217;utilisation d&#8217;un minimum de texte est non seulement id\u00e9ale, mais \u00e9galement requise pour les posts. Non seulement ils sont faciles \u00e0 cr\u00e9er, mais comme ils constituent une forme de contenu visuel, ils peuvent susciter l&#8217;engagement mieux que le contenu \u00e9crit.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Compte tenu du fait qu&#8217;ils ne peuvent occuper qu&#8217;un espace limit\u00e9 sur un \u00e9cran de t\u00e9l\u00e9phone portable ou de bureau, les images et les graphiques sont mieux utilis\u00e9s pour des sujets et des id\u00e9es de contenu simples. Veillez \u00e0 proposer des designs originaux qui refl\u00e8tent l&#8217;essence de votre marque et cr\u00e9ent un lien \u00e9motionnel avec votre public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un exemple d&#8217;une simple publication Facebook qui utilise au mieux les images pour son contenu :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/facebook?preview=ef29aaf3-16cc-409c-8886-5461c9dd7286\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/lh6.googleusercontent.com\/7Njz6mmQ2UjV-5nh-aATOQK-uu80iBNmlEDPylCjh_WyUYXUeyF6ylZ1pL4PauxqrK25tokA6U4fxPTv1E8b5BFXhonEXc4qZ3Wyd3WFEalgOQQ7GyicpsaH_F7nNw\" alt=\"type of content facebook\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/lh6.googleusercontent.com\/7Njz6mmQ2UjV-5nh-aATOQK-uu80iBNmlEDPylCjh_WyUYXUeyF6ylZ1pL4PauxqrK25tokA6U4fxPTv1E8b5BFXhonEXc4qZ3Wyd3WFEalgOQQ7GyicpsaH_F7nNw\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/7Njz6mmQ2UjV-5nh-aATOQK-uu80iBNmlEDPylCjh_WyUYXUeyF6ylZ1pL4PauxqrK25tokA6U4fxPTv1E8b5BFXhonEXc4qZ3Wyd3WFEalgOQQ7GyicpsaH_F7nNw\" alt=\"type of content facebook\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/facebook?preview=ef29aaf3-16cc-409c-8886-5461c9dd7286\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Liens associ\u00e9s <\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/modele-de-publication-facebook\/\"><span style=\"font-weight: 400;\">Comment utiliser un mod\u00e8le de publication Facebook pour am\u00e9liorer l&#8217;engagement des internautes<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/venngage.com\/blog\/instagram-post-template\/\"><span style=\"font-weight: 400;\">Les 15 meilleurs mod\u00e8les de posts Instagram pour les entreprises en 2021<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Vid\u00e9os et webinaires<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Selon <\/span><a href=\"https:\/\/blog.hubspot.com\/marketing\/state-of-content-marketing-infographic\"><span style=\"font-weight: 400;\">Hubspot<\/span><\/a><span style=\"font-weight: 400;\">, les vid\u00e9os sont en fait le type de contenu le plus populaire en 2021, d\u00e9passant les blogs et les infographies. Avec les vid\u00e9os, vous pouvez obtenir un engagement et une partageabilit\u00e9 maximum qui vous aideront \u00e0 gagner de nouvelles audiences.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez utiliser les vid\u00e9os comme une strat\u00e9gie de marketing de contenu autonome, ou les utiliser pour aider votre contenu existant \u00e0 atteindre de nouvelles audiences. L&#8217;un des moyens d&#8217;y parvenir est de r\u00e9affecter du contenu de blog \u00e0 des vid\u00e9os, comme nous l&#8217;avons fait pour cet article de blog sur la <\/span><span style=\"font-weight: 400;\">r\u00e9affectation de contenu<\/span><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"lazy-loaded\" src=\"https:\/\/www.youtube.com\/embed\/zDQzrBBZp-I\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/zDQzrBBZp-I\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/zDQzrBBZp-I\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/noscript><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/quest-quun-webinaire\/\"><span style=\"font-weight: 400;\">Les webinaires<\/span><\/a><span style=\"font-weight: 400;\">, quant \u00e0 eux, sont des \u00e9v\u00e9nements en ligne qui proposent des pr\u00e9sentations de diff\u00e9rents orateurs, experts et personnalit\u00e9s. Ils visent \u00e0 la fois \u00e0 \u00e9duquer et \u00e0 promouvoir en abordant des sujets qui sont importants pour un certain groupe de personnes et offrent aux marques un moyen d&#8217;atteindre directement leur public.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Dans le m\u00eame ordre d&#8217;id\u00e9es, vous pouvez utiliser le contenu d&#8217;une vid\u00e9o, d&#8217;un article de blog ou d&#8217;un livre \u00e9lectronique et en faire un webinaire \u00e0 l&#8217;aide de ce mod\u00e8le :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/presentations\/marketing-virtual-event-webinar-presentation-481f64ce-202a-4bb8-bfe2-9082eb7952b3\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56522 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png\" sizes=\"(max-width: 630px) 100vw, 630px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png 630w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-238x300.png 238w\" alt=\"type of content webinar template\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png\" alt=\"type of content webinar template\" class=\"wp-image-56522\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content.png 630w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-238x300.png 238w\" sizes=\"(max-width: 630px) 100vw, 630px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/presentations\/marketing-virtual-event-webinar-presentation-481f64ce-202a-4bb8-bfe2-9082eb7952b3\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Et faites-en la promotion sur les r\u00e9seaux sociaux gr\u00e2ce \u00e0 ce mod\u00e8le :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/banners\/virtual-event-webinar-linkedin-banner-ad-15705847-f562-4afc-81b3-c372352b87f1\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56524 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-730x382.png 730w\" alt=\"type of content webinar promotion social media\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png\" alt=\"type of content webinar promotion social media\" class=\"wp-image-56524\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Repurpose-Content-Promotion-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/banners\/virtual-event-webinar-linkedin-banner-ad-15705847-f562-4afc-81b3-c372352b87f1\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un autre exemple de mod\u00e8le de pr\u00e9sentation de webinaire que vous pouvez personnaliser pour votre contenu :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/ebooks\/guide-to-webinar-visuals-ebook-aebae42a-f166-47bc-960e-3798d08f3acb\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56523 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-226x300.png 226w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-770x1024.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-768x1021.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-730x970.png 730w\" alt=\"content types webinar template\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png\" alt=\"content types webinar template\" class=\"wp-image-56523\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-226x300.png 226w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-770x1024.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-768x1021.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-How-to-Design-Presentation-730x970.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/ebooks\/guide-to-webinar-visuals-ebook-aebae42a-f166-47bc-960e-3798d08f3acb\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Rapports<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Un rapport pr\u00e9sente et r\u00e9sume les faits relatifs \u00e0 un \u00e9v\u00e9nement\/situation, un sujet ou une id\u00e9e particuli\u00e8re. Vous pouvez utiliser les rapports pour communiquer des r\u00e9sultats de recherche, des analyses et d&#8217;autres donn\u00e9es quantitatives ou qualitatives.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les rapports sont parfaits pour la communication interne et externe. Tirez le meilleur parti des rapports dans le cadre de votre strat\u00e9gie de contenu en les utilisant comme contenu prot\u00e9g\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Un rapport peut \u00eatre aussi court qu&#8217;une page :<\/span><\/p>\n<p><span style=\"font-weight: 400;\">La cl\u00e9 de l&#8217;efficacit\u00e9 d&#8217;un rapport est de simplifier les donn\u00e9es pour qu&#8217;elles soient compr\u00e9hensibles instantan\u00e9ment par les utilisateurs, et c&#8217;est ce que fait ce mod\u00e8le bien con\u00e7u.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/customer-online-activity-monthly-report-8e591c87-bb9c-41b8-94d8-73eafb4da571\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" src=\"https:\/\/lh6.googleusercontent.com\/Z-2GIxtwrbilY4A2_AJIGuU-t94c79hO3xvtqN5-uT1jzXN9mnasds23LdIL3zPMFbERd1Nl9EblxI_-DiQ1rT_9vzHpoItFvlsHD8VrAO-cUWJ0VozHGnmzgZNbGQ\" alt=\"content types report one page\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/lh6.googleusercontent.com\/Z-2GIxtwrbilY4A2_AJIGuU-t94c79hO3xvtqN5-uT1jzXN9mnasds23LdIL3zPMFbERd1Nl9EblxI_-DiQ1rT_9vzHpoItFvlsHD8VrAO-cUWJ0VozHGnmzgZNbGQ\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh6.googleusercontent.com\/Z-2GIxtwrbilY4A2_AJIGuU-t94c79hO3xvtqN5-uT1jzXN9mnasds23LdIL3zPMFbERd1Nl9EblxI_-DiQ1rT_9vzHpoItFvlsHD8VrAO-cUWJ0VozHGnmzgZNbGQ\" alt=\"content types report one page\" width=\"700\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/customer-online-activity-monthly-report-8e591c87-bb9c-41b8-94d8-73eafb4da571\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou il peut contenir plusieurs pages comme celle-ci <\/span><a href=\"https:\/\/venngage.com\/blog\/marketing-data-storytelling-benchmark\/\"><span style=\"font-weight: 400;\">Data Storytelling in Marketing : Benchmark Report 2021<\/span><\/a><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/data-storytelling-benchmark-report-f4662a00-f5bc-4b97-82e1-263be5693c13\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56526 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-224x1024.png 224w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-768x3509.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-336x1536.png 336w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-448x2048.png 448w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-730x3335.png 730w\" alt=\"content types report multiple page data storytelling\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png\" alt=\"content types report multiple page data storytelling\" class=\"wp-image-56526\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-224x1024.png 224w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-768x3509.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-336x1536.png 336w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-448x2048.png 448w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Data-Storytelling-Report-730x3335.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/data-storytelling-benchmark-report-f4662a00-f5bc-4b97-82e1-263be5693c13\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Liens associ\u00e9s <\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/modeles-rapports-annuels\/\"><span style=\"font-weight: 400;\">Plus de 55 mod\u00e8les de rapports annuels, exemples inspirants et conseils [Mise \u00e0 jour].<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/modeles-rapports-consultation\/\"><span style=\"font-weight: 400;\">19 mod\u00e8les de rapports de consultation dont chaque consultant a besoin<\/span><\/a><\/li>\n<\/ul>\n<h3><b>Livres blancs<\/b><\/h3>\n<p><a href=\"https:\/\/venngage.com\/blog\/what-is-a-white-paper\/\"><span style=\"font-weight: 400;\">Un livre blanc<\/span><\/a><span style=\"font-weight: 400;\"> est un guide faisant autorit\u00e9 (ou en d&#8217;autres termes, un rapport approfondi) con\u00e7u pour aborder un probl\u00e8me commercial et proposer des solutions possibles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les livres blancs contiennent des informations techniques r\u00e9dig\u00e9es de mani\u00e8re persuasive et faisant autorit\u00e9 et sont souvent con\u00e7us \u00e0 des fins de marketing interentreprises (B2B).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Comme les livres blancs s&#8217;appuient souvent sur de nombreuses donn\u00e9es et preuves factuelles, ils peuvent \u00eatre consid\u00e9r\u00e9s comme un contenu de qualit\u00e9, une source de r\u00e9flexion qui peut <\/span><a href=\"https:\/\/venngage.com\/blog\/lead-generation\/\"><span style=\"font-weight: 400;\">attirer davantage de prospects<\/span><\/a><span style=\"font-weight: 400;\"> pour votre entreprise.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez publier des livres blancs sur votre site Web ou en faire du contenu prot\u00e9g\u00e9 et cr\u00e9er une s\u00e9rie d&#8217;e-mails de maturation sur cette base.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Donnez le bon ton en incorporant des graphiques, des tableaux et d&#8217;autres graphiques et images qui appuient vos affirmations. Voici un mod\u00e8le de livre blanc professionnel mais cr\u00e9atif que vous pouvez utiliser :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/white-papers\/recruitment-content-marketing-white-paper-03a86c74-748b-415d-adcc-852504b13368\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56528 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png\" sizes=\"(max-width: 960px) 100vw, 960px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-730x1943.png 730w\" alt=\"content types white paper content marketing\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png\" alt=\"content types white paper content marketing\" class=\"wp-image-56528\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper.png 960w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-770x2048.png 770w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Content-Marketing-White-Paper-730x1943.png 730w\" sizes=\"(max-width: 960px) 100vw, 960px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/white-papers\/recruitment-content-marketing-white-paper-03a86c74-748b-415d-adcc-852504b13368\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><b>Pour plus d&#8217;<\/b><a href=\"https:\/\/fr.venngage.com\/blog\/livres-blancs-exemples\/\"><b>exemples de livres blancs<\/b><\/a><b>, consultez cet article : <\/b><a href=\"https:\/\/fr.venngage.com\/blog\/livres-blancs-exemples\/\"><b>plus de 20 exemples de livres blancs qui font tourner les pages [Guide de conception + mod\u00e8les de livres blancs].<\/b><\/a><\/p>\n<h3><b>\u00c9tudes de cas<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Dans un contexte commercial, les <\/span><a href=\"https:\/\/venngage.com\/blog\/what-is-a-case-study\/\"><span style=\"font-weight: 400;\">\u00e9tudes de cas<\/span><\/a><span style=\"font-weight: 400;\"> racontent comment votre produit ou service a aid\u00e9 une personne ou une entreprise \u00e0 atteindre ses objectifs.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les \u00e9tudes de cas constituent souvent un \u00e9l\u00e9ment essentiel d&#8217;une strat\u00e9gie de contenu, car elles contribuent \u00e0 prouver les avantages de votre produit aux clients potentiels. Si elles sont r\u00e9dig\u00e9es de mani\u00e8re convaincante, les \u00e9tudes de cas peuvent \u00eatre d&#8217;une grande utilit\u00e9 pour le marketing et les ventes, car elles incitent le client \u00e0 prendre une d\u00e9cision.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">En plus d&#8217;\u00eatre de pr\u00e9cieux outils de marketing, les \u00e9tudes de cas sont un bon moyen d&#8217;\u00e9valuer votre produit, car elles vous permettent d&#8217;examiner objectivement comment les autres l&#8217;utilisent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Une \u00e9tude de cas peut prendre la forme d&#8217;un article de blog, comme celui que nous avons r\u00e9dig\u00e9 avec <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/etude-de-cas-venngage-lisg\/\"><span style=\"font-weight: 400;\">LISG<\/span><\/a><span style=\"font-weight: 400;\"> et qui a \u00e9t\u00e9 r\u00e9sum\u00e9 dans une infographie facile \u00e0 suivre :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/etude-de-cas-venngage-lisg\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56535 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-634x1024.png 634w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-768x1240.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-730x1179.png 730w\" alt=\"venngage lisg case study summary\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png\" alt=\"venngage lisg case study summary\" class=\"wp-image-56535\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-186x300.png 186w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-634x1024.png 634w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-768x1240.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/LISG-Case-Study-Venngage-730x1179.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/blog\/etude-de-cas-venngage-lisg\/\"><button class=\"btn-cta\"><b>LIRE L&#8217;\u00c9TUDE DE CAS<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ou il peut s&#8217;agir d&#8217;un rapport de plusieurs pages, comme celui-ci :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/social-media-business-case-study-05c19f21-9ad7-4b1c-94d5-391738743e4a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56530 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png\" sizes=\"(max-width: 816px) 100vw, 816px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-769x2048.png 769w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-730x1943.png 730w\" alt=\"content types case study template\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png\" alt=\"content types case study template\" class=\"wp-image-56530\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report.png 816w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-113x300.png 113w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-385x1024.png 385w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-768x2044.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-577x1536.png 577w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-769x2048.png 769w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Case-Study-Report-730x1943.png 730w\" sizes=\"(max-width: 816px) 100vw, 816px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/reports\/social-media-business-case-study-05c19f21-9ad7-4b1c-94d5-391738743e4a\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Podcasts<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Un podcast est un type de contenu audio, souvent pr\u00e9sent\u00e9 sous la forme d&#8217;une s\u00e9rie d&#8217;\u00e9pisodes, qui met en sc\u00e8ne un ou plusieurs h\u00f4tes r\u00e9currents discutant d&#8217;un sujet particulier ou d&#8217;un \u00e9v\u00e9nement d&#8217;actualit\u00e9.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Ce qui est g\u00e9nial avec les podcasts, c&#8217;est qu&#8217;ils sont pratiques et faciles \u00e0 consommer. Ils ne prennent pas trop de votre temps et de votre attention puisque vous pouvez simplement les t\u00e9l\u00e9charger et les \u00e9couter sur votre t\u00e9l\u00e9phone tout en faisant autre chose.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Si vous voulez commencer \u00e0 cr\u00e9er des podcasts, vous devez vous engager \u00e0 publier un nouvel \u00e9pisode par semaine. Cr\u00e9ez un contenu pertinent qui plaira \u00e0 votre public et veillez \u00e0 promouvoir votre podcast sur les m\u00e9dias sociaux \u00e0 l&#8217;aide de messages qui m\u00e9ritent d&#8217;\u00eatre partag\u00e9s. Voici un mod\u00e8le que vous pouvez utiliser pour g\u00e9n\u00e9rer du buzz autour d&#8217;un nouvel \u00e9pisode :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/single-quote-facebook-post-23e67d49-3618-4c33-bcb9-5cadfb81d651\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" src=\"https:\/\/lh5.googleusercontent.com\/znI-QUxFJjrrUslFkGRCOVG9dNcB7mWMZvxq5PGN_verZEAhB2qnNd_fRlLP97SlW0aPjdfqEy-6Ef9bwPa7hYVYSl5u1t6JeS4GUlyZTNd_un44UCSjH08Z2w51hw\" alt=\"type of content podcast promotion\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/lh5.googleusercontent.com\/znI-QUxFJjrrUslFkGRCOVG9dNcB7mWMZvxq5PGN_verZEAhB2qnNd_fRlLP97SlW0aPjdfqEy-6Ef9bwPa7hYVYSl5u1t6JeS4GUlyZTNd_un44UCSjH08Z2w51hw\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh5.googleusercontent.com\/znI-QUxFJjrrUslFkGRCOVG9dNcB7mWMZvxq5PGN_verZEAhB2qnNd_fRlLP97SlW0aPjdfqEy-6Ef9bwPa7hYVYSl5u1t6JeS4GUlyZTNd_un44UCSjH08Z2w51hw\" alt=\"type of content podcast promotion\" width=\"700\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/single-quote-facebook-post-23e67d49-3618-4c33-bcb9-5cadfb81d651\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Emails<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les courriels auront toujours une place dans le paysage du marketing num\u00e9rique d&#8217;aujourd&#8217;hui. Rien qu&#8217;en 2019, plus de 300 milliards d&#8217;e-mails ont \u00e9t\u00e9 envoy\u00e9s, et ce chiffre a tr\u00e8s probablement augment\u00e9 aujourd&#8217;hui. Il n&#8217;est pas \u00e9tonnant qu&#8217;environ 90 % des sp\u00e9cialistes du marketing utilisent encore les e-mails dans leur r\u00e9pertoire marketing.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez accompagner les courriels de la plupart des types de contenu ci-dessus : un courriel annon\u00e7ant les nouveaux articles de blog que vous venez de publier, un courriel partageant un nouveau webinaire ou un \u00e9pisode de podcast, ou une s\u00e9rie de courriels pour entretenir vos clients potentiels apr\u00e8s qu&#8217;ils se soient inscrits pour recevoir un livre blanc ou un rapport \u00e0 acc\u00e8s restreint.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un exemple de <\/span><a href=\"https:\/\/fr.venngage.com\/blog\/modeles-newsletter\/\"><span style=\"font-weight: 400;\">bulletin d&#8217;information \u00e9lectronique<\/span><\/a><span style=\"font-weight: 400;\"> que vous pouvez personnaliser pour votre entreprise :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/newsletters\/high-quality-leads-mobile-email-newsletter-93eeba17-3da8-492b-8e6f-8d3a89ae9e06\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56538 lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png\" sizes=\"(max-width: 480px) 100vw, 480px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png 480w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-71x300.png 71w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-243x1024.png 243w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-365x1536.png 365w\" alt=\"content type email newsletter\" width=\"480\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png\" alt=\"content type email newsletter\" class=\"wp-image-56538\" width=\"480\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads.png 480w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-71x300.png 71w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-243x1024.png 243w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-High-Quality-Leads-365x1536.png 365w\" sizes=\"(max-width: 480px) 100vw, 480px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/newsletters\/high-quality-leads-mobile-email-newsletter-93eeba17-3da8-492b-8e6f-8d3a89ae9e06\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Vous pouvez toujours t\u00e9l\u00e9charger ce mod\u00e8le (ou tout autre <\/span><a href=\"https:\/\/venngage.com\/blog\/email-template\/\"><span style=\"font-weight: 400;\">mod\u00e8le d&#8217;e-mail<\/span><\/a><span style=\"font-weight: 400;\">, en fait) au format HTML et charger ce fichier chez votre fournisseur de services d&#8217;e-mail pour une campagne d&#8217;e-mailing cliquable.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici comment proc\u00e9der :<\/span><\/p>\n<p style=\"text-align: center;\"><iframe loading=\"lazy\" class=\"lazy-loaded\" src=\"https:\/\/www.youtube.com\/embed\/1sIw3IfqnAU\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\" data-lazy-type=\"iframe\" data-src=\"https:\/\/www.youtube.com\/embed\/1sIw3IfqnAU\"><\/iframe><noscript><iframe loading=\"lazy\" src=\"https:\/\/www.youtube.com\/embed\/1sIw3IfqnAU\" width=\"560\" height=\"315\" frameborder=\"0\" align=\"center\" allowfullscreen=\"allowfullscreen\"><\/iframe><\/noscript><\/p>\n<p><b>Liens associ\u00e9s <\/b><span style=\"font-weight: 400;\">:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/modeles-newsletter\/\"><span style=\"font-weight: 400;\">Plus de 65 mod\u00e8les de lettres d&#8217;information par courriel et conseils de conception attrayants<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/guide-de-conception-de-mails\/\"><span style=\"font-weight: 400;\">Le guide ultime de conception d&#8217;e-mails pour 2021 (meilleures pratiques et exemples)<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/fr.venngage.com\/blog\/email-infographique\/\"><span style=\"font-weight: 400;\">6 conseils pour cr\u00e9er facilement des infographies r\u00e9actives pour votre bulletin d&#8217;information par courriel<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\"https:\/\/venngage.com\/blog\/welcome-email-design\/\"><span style=\"font-weight: 400;\">Les 20 meilleurs mod\u00e8les et exemples d&#8217;e-mails de bienvenue pour am\u00e9liorer le taux de clics.<\/span><\/a><\/li>\n<\/ul>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/types-de-contenu\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2 id=\"social\"><b>Les types de contenu les plus populaires sur les r\u00e9seaux sociaux<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Une pr\u00e9sence sur les r\u00e9seaux sociaux est importante pour votre marque car elle permet d&#8217;\u00e9tablir une relation avec votre public. Elle vous donne la possibilit\u00e9 d&#8217;entrer en contact avec des fans et des adeptes dont les int\u00e9r\u00eats communs incluent votre marque et vous permet d&#8217;engager et d&#8217;interagir directement avec les consommateurs.\u00a0 Pour construire un profil de r\u00e9seaux sociaux r\u00e9ussi, voici diff\u00e9rents types de posts que vous pouvez faire :<\/span><\/p>\n<h3><b>Articles et autres messages \u00e9crits<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Fournir \u00e0 votre public un contenu utile et exclusif, tel que des articles et d&#8217;autres messages \u00e9crits, permet non seulement d&#8217;am\u00e9liorer votre taux de clics, mais aussi de renforcer la cr\u00e9dibilit\u00e9 de votre marque. Publiez du contenu divertissant et informatif, comme des guides, des conseils, des nouvelles de l&#8217;entreprise ou du secteur, des interviews et des articles invit\u00e9s.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un excellent mod\u00e8le que vous pouvez utiliser pour votre article :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/banners\/teal-article-linkedin-banner-ad-059ef51f-b98c-4716-99fe-d185526a6bd8\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/TCiHaDCobmQZ38JRTUdxiPmHPBdehJb4GWwf2P-z1GMy6xoGOfAINSyhZrx15YB99ONe-koXaWR_3ug4QkbfCB2gU5onecmg3v4C6IBlU6N8LZbrxWcW6qIxBx0pnA\" alt=\"content type linkedin post\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/lh4.googleusercontent.com\/TCiHaDCobmQZ38JRTUdxiPmHPBdehJb4GWwf2P-z1GMy6xoGOfAINSyhZrx15YB99ONe-koXaWR_3ug4QkbfCB2gU5onecmg3v4C6IBlU6N8LZbrxWcW6qIxBx0pnA\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/TCiHaDCobmQZ38JRTUdxiPmHPBdehJb4GWwf2P-z1GMy6xoGOfAINSyhZrx15YB99ONe-koXaWR_3ug4QkbfCB2gU5onecmg3v4C6IBlU6N8LZbrxWcW6qIxBx0pnA\" alt=\"content type linkedin post\" width=\"700\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/banners\/teal-article-linkedin-banner-ad-059ef51f-b98c-4716-99fe-d185526a6bd8\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Contenu multim\u00e9dia<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les multim\u00e9dias tels que les photos, les graphiques, les photos et les graphiques avec du texte, les GIF et les vid\u00e9os sont des contenus \u00e0 faible effort et \u00e0 fort impact qui peuvent facilement int\u00e9resser votre public. Ces types de messages sont plus cr\u00e9atifs et attirent davantage l&#8217;attention, ce qui les rend tr\u00e8s efficaces sur les m\u00e9dias sociaux.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Les publications d&#8217;images telles que les citations inspirantes, les astuces et les conseils rapides, les photos de produits, ainsi que le contenu vid\u00e9o tel que les guides pratiques, les visites virtuelles et les \u00e9valuations de produits sont autant d&#8217;\u00e9l\u00e9ments qui peuvent faire des merveilles pour votre strat\u00e9gie de marketing et de vente.<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/facebook?preview=a09cc543-72d0-426f-9a03-bf781bd47b5a\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\" src=\"https:\/\/lh3.googleusercontent.com\/eTQD0fKgFSJ8dwihNu79C_x5TbHSwd4hu6yMNPxJdAz0787egPrGS_YVIoc8XA0HocB3JVvyva1gnD87LGn_rZFF092DZr0i45JkoDGaBqvddKviOJ03DzPHGpNIoQ\" alt=\"content types facebook post\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/lh3.googleusercontent.com\/eTQD0fKgFSJ8dwihNu79C_x5TbHSwd4hu6yMNPxJdAz0787egPrGS_YVIoc8XA0HocB3JVvyva1gnD87LGn_rZFF092DZr0i45JkoDGaBqvddKviOJ03DzPHGpNIoQ\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh3.googleusercontent.com\/eTQD0fKgFSJ8dwihNu79C_x5TbHSwd4hu6yMNPxJdAz0787egPrGS_YVIoc8XA0HocB3JVvyva1gnD87LGn_rZFF092DZr0i45JkoDGaBqvddKviOJ03DzPHGpNIoQ\" alt=\"content types facebook post\" width=\"700\" style=\"box-shadow: 0 1px 4px 0 rgb(0 0 0 \/ 10%), 0 0 6px 0 rgb(0 0 0 \/ 10%), 0 2px 2px -2px rgb(0 0 0 \/ 15%);\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/facebook?preview=a09cc543-72d0-426f-9a03-bf781bd47b5a\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Histoires<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les stories d&#8217;Instagram et de Facebook vous permettent de partager des messages de statut et des informations sous la forme de courts clips. Elles am\u00e9liorent la notori\u00e9t\u00e9 de la marque et augmentent les interactions avec votre marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Soyez cr\u00e9atif et utilisez de superbes polices de caract\u00e8res, des autocollants, des GIF et d&#8217;autres \u00e9l\u00e9ments dans vos histoires. Faites participer les internautes en leur posant une question ou en organisant un sondage et incluez toujours un appel \u00e0 l&#8217;action. L&#8217;ajout de liens est \u00e9galement utile pour augmenter les conversions, stimuler l&#8217;engagement organique et aider vos adeptes \u00e0 acc\u00e9der facilement \u00e0 votre site Web ou \u00e0 votre boutique.<\/span><\/p>\n<h3><b>Vid\u00e9os en direct<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Le live-streaming vous permet de diffuser un flux vid\u00e9o en direct \u00e0 votre public. Les vid\u00e9os en direct sont un excellent moyen de lancer des discussions interactives avec les spectateurs sur vos produits. Elles peuvent g\u00e9n\u00e9rer une grande audience en peu de temps et permettent un engagement en temps r\u00e9el. Essayez de diffuser en direct des \u00e9v\u00e9nements, des vid\u00e9os de d\u00e9ballage et d&#8217;autres activit\u00e9s qui piqueront la curiosit\u00e9 ou l&#8217;int\u00e9r\u00eat des gens.<\/span><\/p>\n<h3><b>Salutations de vacances<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Le contenu sur le th\u00e8me des f\u00eates fait naturellement vibrer la corde sensible des gens et favorise le sentiment d&#8217;appartenance \u00e0 une communaut\u00e9. La publication de v\u0153ux de fin d&#8217;ann\u00e9e sur les m\u00e9dias sociaux peut aider votre public \u00e0 \u00e9tablir un lien personnel et \u00e9motionnel avec votre marque. Cela vous aide \u00e9galement \u00e0 rester en t\u00eate des clients pendant la p\u00e9riode des f\u00eates, ce qui peut conduire \u00e0 de futures transactions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un mod\u00e8le de message de bienvenue que vous pouvez personnaliser pour l&#8217;adapter \u00e0 la personnalit\u00e9 de votre marque :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/seasons-greetings-instagram-social-media-post-95671715-3718-42d7-9895-8a6bf27a6ec6\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/6cL8h21_GMOz7pky6KY2G9X852_PqMq2Re9QGmakznB44x5UX6QrOIftWILzzJYqre27k0uLoGsmxiTDf62RY5xMgt9WVfCS__UGLpgbU6ylBNVvrpbtYPMaIconPA\" alt=\"content types for social media\" data-lazy-type=\"image\" data-src=\"https:\/\/lh4.googleusercontent.com\/6cL8h21_GMOz7pky6KY2G9X852_PqMq2Re9QGmakznB44x5UX6QrOIftWILzzJYqre27k0uLoGsmxiTDf62RY5xMgt9WVfCS__UGLpgbU6ylBNVvrpbtYPMaIconPA\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/6cL8h21_GMOz7pky6KY2G9X852_PqMq2Re9QGmakznB44x5UX6QrOIftWILzzJYqre27k0uLoGsmxiTDf62RY5xMgt9WVfCS__UGLpgbU6ylBNVvrpbtYPMaIconPA\" alt=\"content types for social media\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/social-media\/seasons-greetings-instagram-social-media-post-95671715-3718-42d7-9895-8a6bf27a6ec6\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>Concours<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Les concours en ligne sont des activit\u00e9s amusantes et attrayantes auxquelles votre public sera enclin \u00e0 participer. En incitant les gens \u00e0 suivre votre page, vous pouvez cr\u00e9er une communaut\u00e9 et une forte audience sur les m\u00e9dias sociaux tout en augmentant la notori\u00e9t\u00e9 de votre marque. L&#8217;utilisation de vos propres produits en tant que prix ou cadeaux publicitaires contribue \u00e9galement aux ventes et \u00e0 la reconnaissance de la marque. Consultez ce mod\u00e8le de post \u00e0 titre d&#8217;exemple :<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/templates\/banners\/photo-contest-instagram-f5589b92-1185-4ea7-b6a3-70b931652294\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"lazy-loaded aligncenter\" src=\"https:\/\/lh4.googleusercontent.com\/Viz7vx6FKh-couH65sBj8R0igj8naMSYpadALcdg2-eSKUUhyTYbFW1NCWN_1Mc9EXb3SIF7q3ERza5NcDnZE_8eZPp6PtXWdttSo85L0RME-vXZehIdnOBKL8B18g\" alt=\"content type instagram contest\" data-lazy-type=\"image\" data-src=\"https:\/\/lh4.googleusercontent.com\/Viz7vx6FKh-couH65sBj8R0igj8naMSYpadALcdg2-eSKUUhyTYbFW1NCWN_1Mc9EXb3SIF7q3ERza5NcDnZE_8eZPp6PtXWdttSo85L0RME-vXZehIdnOBKL8B18g\" \/><noscript><img decoding=\"async\" src=\"https:\/\/lh4.googleusercontent.com\/Viz7vx6FKh-couH65sBj8R0igj8naMSYpadALcdg2-eSKUUhyTYbFW1NCWN_1Mc9EXb3SIF7q3ERza5NcDnZE_8eZPp6PtXWdttSo85L0RME-vXZehIdnOBKL8B18g\" alt=\"content type instagram contest\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/fr.venngage.com\/templates\/banners\/photo-contest-instagram-f5589b92-1185-4ea7-b6a3-70b931652294\"><button class=\"btn-cta\"><b>CR\u00c9ER CE MOD\u00c8LE<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<h3><b>T\u00e9moignages et critiques<\/b><\/h3>\n<p><span style=\"font-weight: 400;\">Enfin, les avis et les t\u00e9moignages sont pr\u00e9cieux pour toute entreprise. Ils vous permettent de voir la valeur et la force de votre marque \u00e0 travers les yeux de vos clients. Les gens ont tendance \u00e0 \u00e9couter davantage les opinions et les exp\u00e9riences d&#8217;autres clients concernant une marque, et le fait de publier de bons commentaires sur votre entreprise peut attirer davantage de clients et promouvoir la confiance dans votre marque.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Voici un exemple de t\u00e9moignage de Vera Aroca, une utilisatrice de Venngage. Nous avons pr\u00e9sent\u00e9 son t\u00e9moignage dans notre \u00e9tude de cas sur <\/span><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-chadsan\/\"><span style=\"font-weight: 400;\">ChadSan<\/span><\/a><span style=\"font-weight: 400;\"> :<\/span><\/p>\n<p><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-chadsan\/\" target=\"_blank\" rel=\"noopener\"><img decoding=\"async\" class=\"wp-image-56539 lazy-loaded aligncenter\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png\" sizes=\"(max-width: 1200px) 100vw, 1200px\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-730x382.png 730w\" alt=\"content types testimonial case study\" width=\"700\" data-lazy-type=\"image\" data-src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png\" data-srcset=\"\" \/><noscript><img decoding=\"async\" src=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png\" alt=\"content types testimonial case study\" class=\"wp-image-56539\" width=\"700\" srcset=\"https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan.png 1200w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-300x157.png 300w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-1024x536.png 1024w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-768x402.png 768w, https:\/\/venngage-wordpress.s3.amazonaws.com\/uploads\/2022\/01\/Content-Types-Testimonial-ChadSan-730x382.png 730w\" sizes=\"(max-width: 1200px) 100vw, 1200px\"><\/noscript><\/a><\/p>\n<p><center><a href=\"https:\/\/venngage.com\/blog\/case-study-venngage-chadsan\/\"><button class=\"btn-cta\"><b>CONSULTEZ LES TESIMONIALS<\/b><\/button><\/a><\/center><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/fr.venngage.com\/blog\/types-de-contenu\/#toc\"><b>Retour \u00e0 la table des mati\u00e8res<\/b><\/a><\/p>\n<h2><b>En conclusion : Choisissez les bons types de contenu pour votre marque afin de mettre en place une strat\u00e9gie de marketing num\u00e9rique efficace.<\/b><\/h2>\n<p><span style=\"font-weight: 400;\">Et voil\u00e0 les diff\u00e9rents types de contenu qui peuvent donner \u00e0 votre marque un avantage concurrentiel. Faites passer votre strat\u00e9gie marketing au niveau sup\u00e9rieur et commencez \u00e0 cr\u00e9er du contenu de haute qualit\u00e9 avec les solutions de Venngage sur la <\/span><a href=\"https:\/\/venngage.com\/solutions\/graphic-design-for-marketing\"><span style=\"font-weight: 400;\">conception graphique pour le marketing<\/span><\/a><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><center><a href=\"https:\/\/infograph.venngage.com\/register\"><button class=\"btn-cta\"><b>COMMENCEZ \u00c0 CR\u00c9ER GRATUITEMENT<\/b><\/button><\/a><\/center><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Le marketing de contenu est une strat\u00e9gie qui consiste \u00e0 cr\u00e9er et \u00e0 partager des m\u00e9dias pertinents afin d&#8217;attirer et d&#8217;engager un public cible. Cette approche favorise la notori\u00e9t\u00e9 et l&#8217;affinit\u00e9 avec la marque et, \u00e0 ce jour, le marketing de contenu reste l&#8217;une des strat\u00e9gies de marketing les plus efficaces pour obtenir des r\u00e9sultats [&hellip;]<\/p>\n","protected":false},"author":33,"featured_media":2772,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[9],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v17.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<meta name=\"description\" content=\"D\u00e9couvrez ces types de contenu populaire et comment vous pouvez les utiliser efficacement pour votre strat\u00e9gie de marketing de contenu et de r\u00e9seaux sociaux.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/fr.venngage.com\/blog\/types-de-contenu\/\" \/>\n<meta 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